India – In a move to strengthen its northern operations, TBWA\India has named Abhishek Chaturvedi as executive vice president and branch head for Gurgaon.
In this role, Chaturvedi will oversee the creative, strategic, and operational direction of the Gurgaon office, with a focus on aligning talent, ideas, and culture with the agency’s broader commercial objectives.
Chaturvedi brings over 20 years of experience spanning creative and digital disciplines and is known for his ability to connect human insight with business outcomes. His appointment aligns with TBWA’s ongoing commitment to integrating disruptive thinking into both its brand strategies and internal leadership.
Speaking on his new appointment, Chaturvedi said, “TBWA\ pairs worldwide disruption muscle with a start-up hunger. My early focus is simple—fuel our people with clear purpose and clear data, then let them punch above their weight for every client.”
Before joining TBWA\India, Chaturvedi served as head of strategy and senior vice president at Edelman India. He has also held senior roles at Digitas India, McCann, and Ogilvy, contributing to major campaigns for brands across FMCG, consumer electronics, and automotive sectors. His portfolio includes work on Voltas’ ‘Murthy’ character, as well as campaigns for Saffola and Zomato.
Chaturvedi will report to Namrata Nandan, chief business officer at TBWA\India.
Govind Pandey, chief executive officer at TBWA\India, commented, “We are delighted to have Abhishek join us as the head of our North operations. He brings with him not just a sharp strategic mind and a rich background in brand building, but also a deep understanding of how to connect data-led insights with meaningful storytelling.”
“As we look to accelerate our momentum in Gurgaon, I believe his presence will help unlock new possibilities for both our clients and our teams. Just as importantly, Abhishek’s ability to inspire people and foster a strong cultural vision will be key in shaping a high-performing, future-ready office,” he added.
