Singapore – Mental health services provider Talkspace has launched its updated brand identity, which further embodies its fundamental belief that therapy and mental health support should be integrated positively into everyone’s lives.
Made with brand and digital studio Koto, Talkspace’s revitalised brand spans marketing, website and campaign elements, highlighting the value of therapy experiences and promoting mental health.
Koto’s comprehensive rebrand aimed to reflect Talkspace’s 12-year evolution and the increasing accessibility and normalisation of therapy. Anchored in the Brand Idea ‘Make sense of it’, the new Talkspace emphasises that mental health care should be a regular practice, whether for navigating daily life challenges or addressing trauma or serious mental health conditions.
The Talkspace brand personality embodies the principle of ‘Sense Maker’, assuring members that Talkspace is a trusted partner in navigating life’s chaos and clutter, at a pace that suits each individual.
Talkspace’s fresh look showcases a redesigned brand symbol and refined logo, embodying the essence of the new brand concept while bringing space and clarity through its simplicity. Specifically, the T-shaped brand symbol signifies the versatility and adaptability of therapy, creating room for individuals to make sense of their experiences.
Additionally, Talkspace features a refreshed colour palette that aims to express and uplift, a new typography that conveys Talkspace’s brand values of clarity, emotion, and rigour, as well as two new illustration styles that can lean towards functionality or narrative emotion.
Talking about the refresh, Katelyn Watson, chief marketing officer at Talkspace, said, “We’ve transformed our brand identity to both reflect and celebrate shifts in the mental health landscape, especially the normalisation of therapy and mental health conversations, and the fact that innovation and insurance coverage make quality care more accessible than ever.”
Meanwhile, Joe Ling, creative director at Koto, commented, “Therapy and mental health play a crucial role in self-acceptance and the pursuit of happiness. In Talkspace’s rebranding journey, our aim was to underscore the importance of viewing therapy and mental health as essential practices.”
