Tag: Shopee

Singapore – Singapore-headquartered e-commerce platform Shopee retains its leadership as the most-visited e-commerce site in the Southeast Asia region in 2020, followed by similarly Singapore-born e-commerce Lazada, the newest report from e-commerce aggregator iPrice showed.

In the latest report that is in partnership with SimilarWeb and Appsflyer, Shopee topped the ranks, garnering on average 281,385,626 visits on the platform. In 2019, similarly earning the top spot Shopee had a total combined regional traffic of 2,061,511,094 on the platform.

Lazada is the second most-visited e-commerce platform, with a total average visit of 137,154,967 in 2020, where in 2019, it recorded total regional traffic of 1,843,848,694, likewise trailing Shopee. 

Meanwhile, Indonesia e-commerce platforms Tokopedia and Bukalapak ranked third and fourth respectively, each of them garnering on average 88,889,000 and 35,728,425 platform visits respectively, compared to their total visits of 906,032,258 and 646,348,016 in 2019 respectively.

Thegiodidong, a Vietnamese e-commerce platform, ranked five on the list, with an average 28,650,650 visits last year, in comparison to its 351,327,843 total visits in 2019.

The other platforms in the list saw some changes in the ranking, as Vietnamese e-commerce Sendo.vn dropped two ranks from its sixth rank in 2019 to being in the eighth rank in 2020. Meanwhile, Vietnamese e-commerce Tiki and Indonesia e-commerce Blibli moved one step higher than Sendo this time, garnering the sixth and seventh places respectively. 

Three brands, namely Singapore’s Qoo10, Indonesia’s JD ID, and fashion e-commerce site ZALORA, failed to be in the final list of top 10 key players in 2020 despite showing relevance in the second and fourth quarter of 2020.

Manila, Philippines – E-commerce platform Shopee is set to launch #TatakPinoy (Filipino branded) Virtual Trade Fair, a virtual fair aiming to promote Filipino brands and micro, small, and medium enterprises (MSMEs). 

The three-day event which is slated for February 19- 21, is in partnership with the Department of Trade and Industry (DTI), and sets the stage for shoppers to discover and purchase local delicacies and pasalubong items from Regions XII and IV-A. They can also anticipate products from Filipina-owned businesses, as Shopee and United States Agency for International Development’s (USAID) team up to empower local female entrepreneurs.

Amid the lockdown, Shopee helped physical businesses to transition to digital through its Seller Masterclasses and has previously partnered with DTI, USAID, and local government units in the country for initiatives that helped Filipino entrepreneurs gain a basic understanding of e-commerce and digital marketing. 

DTI’s Bureau of Domestic Trade Promotion said in a statement, “The Department of Trade and Industry – Bureau of Domestic Trade Promotion is proud to be a partner for #TatakPinoy on Shopee. This initiative will connect thousands of consumers to more than a hundred MSMEs on one platform. We invite Filipinos from all over the country to patronize and take pride in products that are certified #TatakPinoy from the National Trade Fair Pop-up Store and Go Lokal! Shopee Mall.”

Meanwhile, Martin Yu, Shopee Philippines’ director, commented, “Local brands from microbusinesses to SMEs can all contribute to the Philippine economy’s growth. Considering that most local businesses still can’t promote their products outside of online platforms due to the pandemic, Shopee also wants to create the opportunity to showcase the best Filipino brands.”

During the event, exclusive discounts of up to 10% off on supporting Filipino brands such as Colourette, Vice Cosmetics, and Human Nature will be offered to shoppers.

Singapore – South Korean beauty conglomerate Amorepacific and e-commerce platform Shopee have entered into a memorandum of understanding (MoU) to strengthen both their regional partnership, which started in 2018, as well as to accelerate the growth of K-beauty brands in the region. This adds Taiwan to the beauty company’s market aside from the Southeast Asia region. 

Through the MoU, Amorepacific will be launching the first regional campaign for one of its brands, Sulwhasoo, on Shopee Premium this April, to drive online sales and premium category growth on e-commerce. This follows the exemplary performance of Sulwhasoo’s launch in Indonesia, Vietnam and Thailand on Shopee last year. 

Amorepacific’s portfolio includes known K-beauty brands such as Laneige, Mamonde, Ryo, and Mise en scene, as well as innisfree and Etude. The company aims to leverage Shopee’s market leadership and deep data insights into consumer shopping trends and behavior to help pre-launch new exclusive products. 

In addition, Amorepacific will explore introducing its brand ambassadors such as popular Korean celebrities and artists into its Shopee campaigns, strengthening its brand affinity and awareness with consumers across the region.

With regards to Sulwhasoo, aside from the campaign in Shopee Premium, Sulwhasoo will curate brand content and tap on the differentiated user experience on Shopee Premium to enhance its brand storytelling, and deepen engagement with the growing number of premium and luxury consumer segments. The beauty brand will also explore launching a brand membership program on Shopee to reward loyal shoppers.

For Michael Youngsoo Kim, head of Amorepacific APAC, their partnership with Shopee is a natural evolution of its successful business results in the past 9.9 and 12.12 campaigns. 

“With Shopee’s deep understanding of the local market landscape in the region, engaged users, and data expertise, we believe that Amorepacific and Shopee together, will be able to better serve the needs of consumers by bringing more of our world-class products to them,” Kim stated.

Meanwhile, Chris Feng, chief executive officer at Shopee said that they look forward to working with Amorepacific, as they have been invited as new brand partners for Shopee’s Regional Champion Brands Programme, which aims in boosting top-performing brands on the platform.

“We are confident of helping Amorepacific capture more growth and opportunities regionally with priority access and support on all regional initiatives and resources. This partnership will also enable us to tap on their vast portfolio and industry expertise to strengthen Shopee’s beauty and personal care offering, giving our shoppers more choices, as well as upgrading the online shopping experience,” Feng explained.

Manila, Philippines – E-commerce platform Shopee has officially launched its new Shopee Loyalty Program, aimed at delivering a more rewarding shopping experience for users.

Through the Shopee Loyalty Program, users can enjoy a range of exclusive perks, vouchers, and deals every month when they shop more with Shopee. 

The membership is free and consists of four tiers namely Classic (less than 10 orders in a month), Silver (minimum of 10 orders in a month), Gold (minimum of 25 orders in a month), and Platinum (minimum of 55 orders in a month). Shoppers can unlock higher tiers and enjoy bigger rewards by completing a certain number of orders within a month.

Shopee-Loyalty-Rewards-Program-Tiers

Martin Yu, director at Shopee Philippines, said the program will give users more ways to save and have fun with the platform and aims to help users unlock more value with Shopee. 

“We are excited to bring more joy and reward Shopee users better with Shopee Loyalty. Shopee has seen online shopping grow in importance for Filipinos in the past year, as more people turn to Shopee for their needs, from groceries to entertainment,’’ said Yu. 

Shopee has been ramping up lately its programs and initiatives, including training programs for Filipino e-commerce talents, and programs targeted at helping brands achieve greater brand reach.

Malaysia – Gong xi fa cai! With Chinese New Year a monumental celebration across Asia, brands didn’t waste a second making the most out of the festive holiday, pulling out the theme to showcase each of their creative advertisements. 

In Malaysia, brands across all industries flexed their red-accented and gilded films on YouTube to ring in the year of the Metal Ox, and the platform has just revealed the CNY ads that made it to its top 10 this year.

The ads were chosen not only based on views but also watch time and audience retention. Take a look at the list, arranged in alphabetical order.

1. Celcom Axiata: Double Your Joy with Any 2 Phones @ RM188

Celcom Axiata: Double Your Joy with Any 2 Phones @ RM188

In a simple but graphically endearing ad, telecom Celcom Axiata drew in Malaysian viewers not just with its creatives but with an attractive offer letting customers nab 2 phones at RM188, from a slew of mobile models such as Huawei, Vivo, and Realme.

2. Daikin Malaysia: Daikin CNY 2021: The Extraordinary Family GO

Daikin Malaysia: Daikin CNY 2021: The Extraordinary Family GO

Air condition manufacturer, Daikin Malaysia, stresses the importance of family this CNY through a comedic short film, bringing the message through the all-too-familiar and anxious scenario of a guy’s courtship to a girl’s parents.

3. McDonald’s Malaysia: Golden Prosperity Burger

McDonald's Malaysia: Golden Prosperity Burger

Global fast-food brand McDonald’s is known for regularly sprucing up its food offerings to align with current cultural celebrations, and this CNY, it offered Malaysian customers a special ‘Golden Prosperity Burger’ to add to their momentum of festivities.

4. NESCAFÉ Malaysia: Happy New 牛 Year ~ NESCAFÉ

NESCAFÉ Malaysia: Happy New 牛 Year ~ NESCAFÉ

With a straightforward sing and dance video, NESCAFÉ in Malaysia delivered its greetings by partnering with famous personalities and performers Pong Pong, Jestinna, DJ Perry Kuan, and Ariff Bahran.

5. Shopee Malaysia: Shopee CNY Sale is Happening Now! 

Shopee Malaysia: Shopee CNY Sale is Happening Now!

With a quirky and cheery acoustic performance, Shopee in Malaysia released its share of the 2.2 sale ad, which offered eight-themed marketing deals such as its daily RM8,888 Shopee Fortune Box, and daily 88% Off Vouchers.

6. Tenaga Nasional: TNB CNY 2021 – Nian-tastic New Start

Tenaga Nasional: TNB CNY 2021 – Nian-tastic New Start

Still within the message of family and togetherness, electricity giant Tenaga Nasional goes all the way back to give audiences a piece of the origins of the celebration.

7. Tesco Malaysia: The TESCO ONG Medley 2021

Tesco Malaysia: The TESCO ONG Medley 2021

Through a jovial medley, grocery chain Tesco in Malaysia reminded how through its range of fresh produce and food products, customers can achieve a fruitful celebration this CNY.

8. Vivo Malaysia: Vivo CNY Huat Cow Cow 2021

Vivo Malaysia: Vivo CNY Huat Cow Cow 2021

With a brief 15-second but upbeat music clip, Vivo Malaysia invited viewers to learn how to Huat Cow Cow, or how to bring in ‘maximum prosperity’.

9. Watsons Malaysia: Watsons CNY #HappyBeautifulYear​ 2021

Watsons Malaysia: Watsons CNY #HappyBeautifulYear​ 2021

Much like others in this list, health and beauty retailer Watsons in the country made use of a musical short film, featuring a star-studded cast including Summer Grace, Danny Ahboy, and Jenn Chia among many others.

10. Yakult Malaysia: YAKULT新年2021 ‘Miles apart, but close at heart’

Yakult Malaysia: YAKULT新年2021 'Miles apart, but close at heart'

Even before the pandemic struck, family members are forced to spend time apart for a number of reasons such as those that choose to work away from their hometowns for better opportunities. In a touching short film, Yakult Malaysia showed that there are still ways for families to send love albeit from a distance this CNY.

Kuala Lumpur, Malaysia – Malaysia’s Hong Leong Bank (HLB), has launched its online store on the popular e-commerce platform Shopee, making it the first bank in Malaysia to do so.

Through the Shopee online store, customers can sign up for banking products and services without the need to visit any of the bank’s physical branches. The initiative is part of HLB’s journey in fully providing digital banking solutions to meet the rising digital consumption. Last October, the Bank launched the country’s first fully digital account onboarding through mobile app ‘Apply@HLB’, which leverages e-Know-Your-Customer ([eKYC]) technology.

Three bank services are currently available on Shopee, namely Hong Leong Basic Savings Account, Hong Leong 3in1 Junior Account, and Hong Leong Pay&Save Account.

“The Bank’s digital-at-the-core strategy has helped in reimagining banking experiences, leading us to focus on a digital growth trajectory to make banking much more accessible and improve customer experiences. The success of eKYC has set the foundation for us to explore new opportunities in better serving customers on digital-only channels,” said Domenic Fuda, group managing director and CEO of HLB.

Meanwhile, Charles Sik, HLB’s MD of personal financial services reiterates that the move towards digital platforms is in response to customer shift to online activities.

“Offering banking products on e-commerce is a natural progression for us as customers shift their spending and consumption behavior online. We are excited to have a presence on this platform where customers can open an HLB account without visiting our other channels. As a start, we are offering bank accounts with other types of banking products coming in the near future,” Sik said.

Galvin Yeo, HLB’s GM for personal financial services for deposits & digital, commented that Malaysians have developed a natural proficiency in navigating e-commerce platforms with the shift to digital and mobile-first lifestyles. 

“The banking industry is playing catch up in the digital game considering you can get most essential items online or via e-commerce, [and] we are excited to reach out and serve customers on e-commerce sites. This will also challenge the Bank to constantly update and innovate our offerings to be exciting and relevant,” Yeo said.

Manila, Philippines – E-commerce platform Shopee in the Philippines is offering in-depth training and apprentice programs to Filipino e-commerce leaders to help them mold their technology skills essential to the growth of their e-commerce business. 

With the e-commerce landscape expected to reach US$12B in value by 2025, businesses are constantly looking to hire and retain talents to ensure their product offerings and solutions can meet the needs of the consumers. 

Shopee is currently offering three initiatives namely Shopee Apprentice Program, Global Leaders Program, and the Shopee Code League.

The Global Leaders Program, launched in 2018, is a 2-year graduate program consisting of four 6-month local and overseas rotations. Participants will help drive Shopee’s campaigns and new initiatives by working with local and overseas teams. Throughout the program, they are to receive mentorship from Shopee leaders and a structured learning and development program. 

Meanwhile, the Shopee Apprentice Program is designed to mold high-performing e-commerce talents through high-impact projects, specialized learning & development training, and mentorships by Shopee leaders, to make them ready to make a difference in the e-commerce and tech industry. 

Lastly, the Shopee Code League is an online coding competition that offers training workshops to students and professionals across the region. Shopee’s tech teams specially designed the challenges, ranging from data analytics to data science, where participants are challenged to analyze data sets, draw insightful conclusions, and solve the problems in a specified amount of time. The competition is open to pre-tertiary, undergraduates, post-graduates, and professionals from all fields keen to show off their coding skills. 

“As an e-commerce industry leader, it is not just a responsibility, but a privilege to support the next generation of Filipino talents. Shopee believes in the potential of every Filipino aspiring to work in e-commerce, and we want to strengthen their skills to help drive economic growth,” said Martin Yu, director at Shopee Philippines. 

He added, “We don’t stop with these programs; the learning culture that each Shopee employee enjoys is a big part of how we mold our leaders. We are excited to have even more young talents benefit from these programs and initiatives.”

Interested trainees for the aforementioned programs can be accessed directly at Shopee’s dedicated career website, and its Shopee Careers pages on Facebook.

Singapore – E-commerce Shopee in Southeast Asia and Taiwan has unveiled its 2021 roadmap for brands on its in-app mall, Shopee Mall, during the platform’s inaugural Shopee Brands Summit 2021. It revealed two new major programs to further bolster brands’ consumer reach. 

One of them is the ‘Regional Champion Brands Programme’, a by-invite program that will comprise 16 brands who will receive priority support from Shopee in the areas of marketing, innovation, and insights. These brands will also receive exclusive access to Shopee’s campaigns and new feature launches, as well as dedicated support to further grow their business.  

Meanwhile, the second program is the ‘100 Million Dollar Club’, which will challenge brands to achieve USD100M in gross merchandise value (GMV) within the year. The first ten brands to unlock this milestone will be rewarded with special perks, including privileged access to exclusive business insights, increased campaign exposure, media support, and more. 

During the summit, Shopee’s leadership team also revealed its targeted plans to further empower brands on the platform. As a start, Shopee looks to scale its mega shopping events and brand collaborations to boost brands’ online visibility and help them capture new consumers. Shopee also shared that it will be scaling up its Shopee Premium offerings and campaigns and expanding its assortment to include more premium fashion and beauty brands. 

To help fast-moving consumer (FMCG) brands, on the other hand, to capture a growing segment of online grocery shoppers, Shopee will be ramping up Shopee Mart, its one-stop shop for groceries and personal care products.  

Shopee will also continue to improve its in-app engagement tools to allow brands to continuously connect and engage with existing consumers. For instance, Shopee most recently upgraded its Shopee Live feature to support co-streaming. 

Meanwhile, to encourage more frequent purchases and further deepen brands’ understanding of consumers’ purchasing habits and preferences, Shopee has also introduced the Brand Membership program to increase consumer retention by rewarding shoppers with loyalty points when they shop from brands’ official stores on Shopee Mall. 

When it comes to its data-driven tools, Shopee said it’s constantly upgrading to further assist brands in tracking, analyzing, and optimizing their store performance.

According to Shopee, orders have grown by 10 times since launching Shopee Mall. Similarly, the ongoing impact of the pandemic on retail traffic has also driven more brands to expand their online businesses, with the number of official stores on the in-app mall doubling in the past year.

In his welcome address, Chris Feng, chief executive officer of Shopee, said, “Shopee Mall is an integral part of our business, and we have a strong track record of helping brands to transit, grow and succeed online. Today, Shopee Mall houses more than 20,000 international and local brands, a four-fold increase from when we first launched in 2017.”

“As opportunities in Southeast Asia’s digital economy continue to flourish, we are committed to strengthening our support for brands to boost their online presence, drive sales and serve consumers better. We will also continue to innovate our platform, services, and features to meet the ever-changing needs of our consumers, delivering a seamless and fun shopping experience,” added Feng.

Manila, Philippines – Shopee continues to be steadfast in its mission to bring more MSMEs online by offering new educational and enhancement tools and services in aiding MSMEs’ business activities to be more seamless and effective.

The newest announcement from Shopee is in response to the growing number of online merchants in their platform as physical stores close down during the pandemic. Shopee will initially show support for MSMEs by developing the Shopee Seller Education Hub, maintaining a robust digital infrastructure, and reinforcing partnerships with various organizations. 

Shopee’s tools announcement are the company’s commitment to expand its digital network to help retailers future-proof their businesses, embrace digitalization, and establish a successful online presence.

“The global situation has accelerated digital transformation, as more brands and MSMEs explore the opportunities of e-commerce to reach a wider audience. As the marketing landscape changes at a rapid pace, Shopee will continue to offer improved in-app features and initiatives to cater to the growing demand for e-commerce here in the Philippines,” said Martin Yu, director at Shopee Philippines.

The Shopee Seller Education Hub functions in the way that it hosts modules on how to cultivate an online presence and boost sales. Such ‘masterclasses’ include sharing how-tos on running effective campaigns and growing the business, proper guidelines on handling return and refund requests, managing listing assets, boosting sales using available marketing tools, and creating awareness of the target market through activity and business insights.

Furthermore, Shopee helps sellers maximize their online presence by offering their in-app features such as Shopee Live, which helps them engage more with customers through polls and games, and Shopee’s in-app digital wallet ShopeePay that allows sellers to withdraw their earnings conveniently.

“Shopee wants to make e-commerce accessible for everyone. Our goal is to evolve quickly to cater to our customers’ and sellers’ needs. Shopee continuously provides different initiatives that enable our retailers to go digital easily and quickly. It is a commitment that we take seriously, and we will continue to connect people and businesses, support MSMEs’ transition to a digital economy, and power the next wave of growth in the industry,” Yu added.

Shopee also revealed that it is strengthening its partnerships locally, teaming up with regional and provincial offices of the country’s Department of Trade and Industry (DTI), as well as with online sellers through various regions and provinces of the country, and with organizations such as the United States Agency for International Development (USAID), to which they provided more than 500 women entrepreneurs with integrated digital marketing training.

Manila, Philippines – Locally-developed telemedicine app KonsultaMD in the Philippines has taken its services up a notch by bringing its benefits closer to those who need it – the app has partnered with Shopee to spread more awareness on the technology of teleconsultation, specifically for moms. 

KonsultaMD will be launching a live stream on the Shopee app which aims to promote telemedicine, being the next best thing to face-to-face consultations due to its easy access, for moms who juggle daily all-around tasks. It will be called ‘Shopee MomDays’.

“These days, it’s a big challenge for mothers to balance work and household demands, especially with all the health and safety protocols. For them, a top health concern is the possibility of someone in the family getting sick and needing immediate doctor advice, but going to the clinic or hospital already poses a big health risk in itself,” said KonsultaMD in a press statement. 

The live stream will be every Monday from 3 to 4 pm, slated to kick off today, January 18, of the same time. It will be hosted by Dr. Alyxandra Kim Sangel, MD. Through the live stream, viewers will learn how to do check-ups via telemedicine.

“KonsultaMD is excited to partner with Shopee for MomDays. Moms want the option of consulting health professionals without having to leave the safety of their homes, and KonsultaMD conveniently provides 24/7 access to doctors through video or voice calls,” said Cholo Tagaysay, KonsultaMD’s COO.

During the live streams, there will be weekly games that will give five moms a chance to win KonsultaMD Family Annual Plan. The plan includes a 12-month membership for five people, unlimited voice consultation, 48 video consultations, as well as e-Prescription, e-laboratory request, e-medical certificate, and access to partner benefits.