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NESCAFÉ makes homegrown coffee closer to reach for Malaysians via new variant

Shaina Teope - December 16, 2020

Malaysia – Coffee is good without a doubt, but NESCAFÉ in Malaysia has just upped the bar for everyone’s favorite drink with its new variant – Kopi Kedah – which is a Malaysian, homegrown coffee flavor. 

The new flavor isn’t just a formulation born out of better marketing judgment but is actually a product of an almost a year-running campaign by the brand called ‘Grown Respectfully’. 

Grown Respectfully is a coffee farming program initiated in 2019 in Malaysia state Kedah, which aims to revitalize the Malaysian coffee farming sector, and improve the livelihoods of farmers. Kopi Kedah is its first product out of the partnership with the farmers. 

NESCAFÉ shared that in the past 12 months, it has trained 100 coffee farmers, planted 70,000 seedlings, and has established a collection center for future harvests. 

The limited-edition flavor is said to carry the smooth and authentic taste of local coffee. It is available in 9 SpeedMart, Billion, MYDIN, and AEON at RM23.02 for a tin of 170g. Customers can even avail of it via Shopee or Lazada.