Empowered Women Awards

Shopee PH offers new education, enhancement tools to plug MSMEs to online ventures


Manila, Philippines – Shopee continues to be steadfast in its mission to bring more MSMEs online by offering new educational and enhancement tools and services in aiding MSMEs’ business activities to be more seamless and effective.

The newest announcement from Shopee is in response to the growing number of online merchants in their platform as physical stores close down during the pandemic. Shopee will initially show support for MSMEs by developing the Shopee Seller Education Hub, maintaining a robust digital infrastructure, and reinforcing partnerships with various organizations. 

Shopee’s tools announcement are the company’s commitment to expand its digital network to help retailers future-proof their businesses, embrace digitalization, and establish a successful online presence.

“The global situation has accelerated digital transformation, as more brands and MSMEs explore the opportunities of e-commerce to reach a wider audience. As the marketing landscape changes at a rapid pace, Shopee will continue to offer improved in-app features and initiatives to cater to the growing demand for e-commerce here in the Philippines,” said Martin Yu, director at Shopee Philippines.

The Shopee Seller Education Hub functions in the way that it hosts modules on how to cultivate an online presence and boost sales. Such ‘masterclasses’ include sharing how-tos on running effective campaigns and growing the business, proper guidelines on handling return and refund requests, managing listing assets, boosting sales using available marketing tools, and creating awareness of the target market through activity and business insights.

Furthermore, Shopee helps sellers maximize their online presence by offering their in-app features such as Shopee Live, which helps them engage more with customers through polls and games, and Shopee’s in-app digital wallet ShopeePay that allows sellers to withdraw their earnings conveniently.

“Shopee wants to make e-commerce accessible for everyone. Our goal is to evolve quickly to cater to our customers’ and sellers’ needs. Shopee continuously provides different initiatives that enable our retailers to go digital easily and quickly. It is a commitment that we take seriously, and we will continue to connect people and businesses, support MSMEs’ transition to a digital economy, and power the next wave of growth in the industry,” Yu added.

Shopee also revealed that it is strengthening its partnerships locally, teaming up with regional and provincial offices of the country’s Department of Trade and Industry (DTI), as well as with online sellers through various regions and provinces of the country, and with organizations such as the United States Agency for International Development (USAID), to which they provided more than 500 women entrepreneurs with integrated digital marketing training.

Share this story