Tag: personalization
By understanding these complexities and implementing tailored engagement strategies, organisations can position themselves as market leaders in the era of digital personalisation.
Looking ahead, marketing leaders must prepare for a landscape where agility and adaptability are key. The growing demand for sustainable and socially responsible business practices also impacts e-commerce strategies, pushing brands to align their marketing messages with these values.
Embracing these advanced technologies is not just an option; it’s essential for retailers aiming to pivot effectively and lay the groundwork for sustainable, long-term growth.
By leveraging Appier’s ‘AI Personalization Cloud’, Burger King Taiwan harnessed diverse creative modules to create engaging marketing campaigns, offering customers a unique and personalised experience.
SAP Emarsys’ e-commerce service enables Sa Sa to build on this foundation and pursue a two-pronged approach to customer loyalty that optimises both acquisition and retention.
Our latest 'What's NEXT 2023' thought leadership article sees Virtus Asia's Jan Harling explaining how developing personalised marketing strategies at scale that cater to individual preferences and needs is important.
To run until February, MARKETECH APAC releases a collection of though leadership pieces penned by marketing leaders to prepare the industry this 2022.
During MARKETECH APAC's panel discussion on the future of digital marketing, marketing leaders from the airline, imaging, and F&B industry unanimously agree on the top strategy brands must adopt in personalization to stay above the fast changes this pandemic.
LINE Today will utilize Taboola's services to serve better news and online content for theirs users in Hong Kong.
InMobi has partnered with Gojek to enhance advertising, audience targeting and identity resolution.
