What’s NEXT: Digital Marketing in the Philippines

With 2022 around the corner, newer digital marketing trends that emerged during the pandemic have now grown to become the norm. This begs the question – what’s next for the industry?

With highly engaging content and experiences becoming a top preference of consumers in the digital age, brands and advertisers now want to discover the ‘next big thing’ to propel their campaigns that would effectively deliver their value and draw consumers in.

What’s NEXT: Digital Marketing in the Philippines aims to equip marketers with actionable insights and expert guidance on how they can future-proof their digital marketing strategies.

Agenda

December 2, 2021

03:00 PM - 03:30 PM (GMT+8)

Presentation: Digital Advertising with Dynamic Creative Technology

What Dynamic Creative Optimization does and how to harness it for campaign performance

Travis Teo

Executive Director | Adzymic

December 2, 2021

03:30 PM - 04:00 PM (GMT+8)

Panel Discussion: A Personalized Customer Journey: implementing quality and effective digital engagement

Back-to-basics: How personalization works and why it is important for brands?
What personalization strategies work best for Philippine consumers
What is next for the future of personalization, and how brands should adapt to it?

Anvey Factora

Head of Marketing Communications, E-commerce and Retail | Canon Philippines

Mark De Joya

Chief Operating Officer | Max's Restaurant

Allenie Caccam

Head of Marketing | Philippines AirAsia

Marilyn Romero-Ventenilla

Senior Director, Communications and Marketing | Teleperformance Philippines

Speakers

Anvey Factora

Head of Marketing Communications, E-commerce and Retail | Canon Philippines

Anvey Factora is an award-winning marketing and communications practitioner and brand architect with more than a decade of solid advertising and PR agency experience collaborating with some of the top multinational and local brands in the country. Pursuing his passion towards technology, Anvey transitioned from agency to leadership roles in various multinational consumer technology brands and as well as in a top e-commerce platform wherein he spearheaded strategic planning and implementation of both local and regional IMC campaigns. Currently, Anvey heads the integrated marketing communications, e-commerce and retail team of Canon Philippines. He is also responsible for the company’s on-going digital transformation and revolutionary marketing efforts in the Philippines.

Mark De Joya

Chief Operating Officer | Max's Restaurant

Mark is a regionally recognized marketing professional and public speaker with 17 years of experience driving some of the world’s most beloved brands across diverse industries, including Samsung, Huawei, Unilever, and Mondelez. He also spent a significant portion of his career as a strategist & business leader for McCann Worldgroup Philippines. Today, he is the concurrent Chief Operating Officer for Max’s Restaurant & Head of Corporate Communications for Max’s Group Inc. where he continues to build both market effectiveness and creative excellence through “work that works.”

Allenie Caccam

Head of Marketing | Philippines AirAsia

Allenie has 11 years of product and marketing experience in the fast consumer goods and the aviation industry combined. She has been with airasia since 2014, and has been one of the key people responsible for building the AirAsia brand in the Philippines. Currently, as the Head of Marketing, she led the team to launch products to signal the digital pivot of airasia from just an airline to a digital and lifestyle platform, all in the middle of the pandemic. On the side, she volunteers in various eco-sustainable projects to help address environmental issues across the ASEAN region.

Marilyn Romero-Ventenilla

Senior Director, Communications and Marketing | Teleperformance Philippines

Marilyn “Lynn” Romero-Ventenilla has over 29 years of experience in organizational communication, creatives, advertising, public relations, and digital marketing gained in globally distributed and culturally sensitive employee environments.

Lynn currently serves as Senior Director for Communication and Marketing at Teleperformance Philippines. She joined the company in 2011 and is responsible for strategic communication programs that help elevate the brand's health and equity, as well as expand relationship opportunities for the company’s stakeholders.

Travis Teo

Executive Director | Adzymic

A marketer-turned-entrepreneur, Travis Teo is co-founder and executive director of Adzymic, an adtech company that helps brands and agencies simplify their creative management processes and improve their display advertising performance. Before Adzymic, he worked at SAP where he led the digital media practices for the Asia Pacific region, including programmatic media, paid social, paid search, and global media innovation. In a career that has spanned more than 14 years across technology companies such as HP, as well as an agency stint with OgilvyOne as a senior consultant, he has a wealth of experience in digital marketing, CRM, data analytics, and media.

Shaina Teope

Regional Editor (Moderator) | MARKETECH APAC

Shaina is an Asia-focused journalist, starting as a business reporter, corresponding to the business landscape in the region’s power and healthcare sector. She has been a journalist for Asian Power and Healthcare Asia. Using her knowledge and wide commercial awareness of the region, she recently moved her domain to the more creative side of business. Currently, she’s the regional editor of MARKETECH APAC, an APAC-dedicated news outlet in the marketing and advertising industry.

Register

Partner

Adzymic

Adzymic’s next-generation Dynamic Creative Management Platform transforms display advertising into high-performing content ads and performance marketing engine.

With our proprietary Smart Tag and Macro technology, display ads can now be dynamically personalized at scale, simplifying the creative management process and dramatically improving display advertising performance.