Advertising company Taboola has announced that Maximize Conversions, an AI-powered bidding technology, is now open to all advertisers.
Previously accessible to Taboola advertisers, Maximize Conversions has been leveraging Taboola’s conversion tracking methods and tools to enable efficient AI-driven campaign management while eliminating complexities such as manual optimisation. With Maximize Conversions now being accessible to all, the bidding process of any advertiser’s campaign can be automated.
“We’re continuing to make it easier for advertisers to succeed on Taboola. The massive adoption we’re seeing from Max Conversions makes it clear that advertisers like the tech, and most importantly it works for driving results for performance campaigns,” Adam Singolda, chief executive officer and founder of Taboola, said.
“We’re seeing 70% of advertisers use it, and keep using it. Today, we’re giving thousands more advertisers the ability to tap into this AI-powered technology,” Singolda added.
‘Maximize Conversions’ is increasingly being adopted by various brands, including Hyundai, ERGO, Leica Camera, Sonova, Peugeot Turkey, and Opel Turkey.
