Marketing APAC

Sumit Kumar named as director of global growth programs at Tyroo|CJ

by Teddy Cambosa

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September 3, 2024

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Singapore – Regional adtech platform Tyroo has announced the appointment of Sumit Kumar, who has joined the Tyroo|CJ partnership as director of global growth programs. His appointment marks a strategic move to bolster the partnership’s global growth initiatives by leveraging his expertise in cross-border mobile and desktop demand and supply.

He brings a wealth of experience driving rapid growth and revenue within the adtech industry, particularly in startup environments. With a distinguished career that includes leadership roles at InMobi, Mobext, Oxigen wallet and an earlier stint at Tyroo, Sumit has consistently demonstrated a strong track record in sales, business strategy, and team leadership.

Kumar will be based in Bangalore and focus on driving Tyroo|CJ growth across key global markets.

Soeaking on his appointment, he said, “Joining Tyroo|CJ is a thrilling opportunity to contribute to a company and a partnership that is spearheading the performance and affiliate marketing in APAC,” said Sumit Kumar. “I am eager to drive the success of the Tyroo|CJ partnership by focusing on expanding our market presence, optimizing our product offerings, and delivering exceptional client experiences on a global scale.”

He continued, “Our mission is to generate substantial revenue growth by penetrating new markets, strengthening our collaboration with CJ, and ensuring that our clients in the US, UK, and EU fully benefit from our APAC capabilities. I look forward to leading these efforts and contributing to Tyroo|CJ continued success.”

Meanwhile, Siddharth Puri, CEO of Tyroo, commented, “We are thrilled to welcome Sumit to Tyroo|CJ as our director of global Growth Programs. As more global brands look to expand their presence in the APAC region, they often face the challenge of needing local expertise and support to truly succeed.”

He added, “Our partnership with CJ is designed to bridge that gap, offering brands the regional insights they need. With Sumit on board, we’re further strengthening this commitment. His leadership and experience will be invaluable as we help these brands navigate and thrive in APAC, while also expanding our own global footprint.”