Singapore – LePub Singapore has appointed award-winning creative leader Stephan Schwarz as its next executive creative director to lead its Asia-Pacific headquarters. He will build on the growth and momentum that LePub has achieved across the region since opening in late 2022.
In his new role, Schwarz will work closely with Bruno Bertelli, global CEO at LePub and CCO at Publicis Worldwide; Ajay Thrivikraman, chief creative officer at Publicis Groupe Southeast Asia and share leadership of LePub alongside Hanh Kanssen, general manager for APAC at LePub Singapore.
Schwarz joins LePub after being part of the team behind Singapore’s first-ever Grand Prix at this year’s Cannes Lions in his previous role. He began his career in public relations and corporate communications but moved into advertising in 2012, lured by the power of ideas and the art of nurturing them.
He moved to Singapore in 2022 – a gateway to some of the fastest-growing markets in the world. Schwarz has worked with world-class brands in sectors ranging from FMCG to F&B, retail and aerospace, collecting many awards along the way.
Speaking on his new role, Schwarz said, “I’m excited to be joining the team at LePub Singapore. I love its flagship brands and its ability to use data to understand consumers in each market. I love the work the agency has done to create brands that resonate culturally to rise above the competition. Backed by Publicis Groupe’s ‘Power of One’ capabilities across the region, my goal is to create meaningful, locally relevant work that showcases how fascinating and diverse this part of the world truly is.”
Meanwhile, Bertelli commented, “Stephan is an exceptional talent whose vision and leadership will be pivotal in shaping the future of LePub Singapore. His track record of delivering award-winning work, combined with his deep understanding of the APAC region, makes him the perfect lead to drive growth in the region. We’re excited and looking forward to seeing how his expertise will enhance our teams to deliver creative excellence and let innovation drive our impact in one of the world’s most dynamic markets.”
LePub Singapore, a part of Publicis Groupe, is behind a series of innovative campaigns in 2024 including Heineken Korea’s LaundroMatch, which won Bronze in Cannes this year; Enjoy the Smoothness, created for Heineken Vietnam in collaboration with Leo Burnett Vietnam; and Playbrary for Singapore’s National Library Board.
