Malaysia – The Singapore Tourism Board (STB) has launched an initiative in Malaysia encouraging families to travel to Singapore, positioning the country as a place to bond.
Featuring a collaboration with Malaysian personalities Farah Nabilah and Elecher Lee, the content highlighted family experiences and activities that are unique to Singapore.
The content features the personal experiences of Farah and Elecher during their family vacations in Singapore. As reflected in the videos, attractions that cater to Malaysian families include the development of resorts and parks. Kid-friendly hotels and family-friendly dining are also available.
“Families with young children are a key segment in the Malaysia market, and we believe Singapore is an ideal destination for their holiday needs. We are just a short flight away, and it’s easy for families to get around our city to enjoy a wide range of family-friendly experiences,” Terrence Voon, Southeast Asia executive director of STB, said.
“With the convenience and peace of mind that Singapore offers, we believe family travellers can focus on what really matters – enjoying precious moments and building lasting memories together,” Voon added.
