Singapore – StarHub and Mediacorp have entered a strategic partnership set to reshape Singapore’s media and entertainment landscape, bringing together two industry powerhouses to redefine how audiences watch, stream and connect.
The collaboration allows Mediacorp to carry StarHub TV+ content on its digital streaming service mewatch, giving viewers one-stop access to premium entertainment—from the Premier League and over 7,000 hours of live sports to beloved Asian dramas and shows.
“At StarHub, we are determined to make technology and media work better for people. By joining forces with Mediacorp, we are bringing audiences the widest, most exciting portfolio of content,” said Nikhil Eapen, chief executive, StarHub.
“From global sporting spectacles to local favourites, in ways that are simple, flexible, and accessible. At the same time, we are unlocking new advertising solutions powered by data and precision, giving brands more impactful ways to connect,” Eapen added.
“With our combined strengths, we will be able to deliver a richer entertainment experience to our audiences in Singapore, while advertisers will gain access to the most comprehensive suite of solutions across TV, digital, and data-driven platforms for the most effective campaign outcomes,” said Tham Loke Kheng, chief executive, Mediacorp.
The partnership also unlocks sharper ad targeting by combining Mediacorp’s extensive reach with StarHub’s data-driven video platforms, helping brands cut through the noise and reach audiences with precision.
“This partnership is a key milestone for Singapore’s media industry. By bringing StarHub and Mediacorp’s platforms together, we are creating greater value for audiences and advertisers alike,” Kheng affirmed.
