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SME Featured Southeast Asia

Mediacorp, Nanyang Polytechnic partner anew to launch new omnichannel marketing centre for SMEs in SG

Singapore – Media company Mediacorp and Nanyang Polytechnic (NYP) have strengthened their longstanding history of collaboration through the forging of a Memorandum of Understanding (MOU), paving the way for the potential establishment of a new centre of excellence for omnichannel marketing to support SMEs. This new centre aims to train SMEs and assist them in planning, creating, and driving omnichannel marketing campaigns by engaging NYP students and tapping on the creative talents and expertise of Mediacorp.

With the new MOU, which will be in place for a period of three years, more NYP students can look forward to an extensive range of programmes to prepare them for prospective careers in the media industry. These include opportunities to work on a wide variety of industry projects, which will reinforce what the students learn in the classroom, help them acquire industry-relevant skills, and allow them to be mentored by seasoned media practitioners from Mediacorp. At the same time, the students develop a portfolio of work which will smoothen their entry into the workforce upon graduation.

Moreover, internships with Mediacorp are also included, where they will be able to apply the knowledge learnt in the classroom, acquire practical skills, and gain real-life exposure to the media industry. And lastly, sharing sessions and career planning, where Mediacorp will be providing student cohorts with customised sharing sessions and learning journeys tailored to the students’ respective specialisations. On a broader level, careers talks and recruitment roadshows by Mediacorp will also offer graduating students career planning advice and information.

The partnership builds on an earlier MOU signed in 2019 to broaden the scope of collaboration to jointly develop a range of initiatives involving more schools, departments, and entities across both organisations, with the aim of nurturing the growth of the creative economy and talent in Singapore. It will also enable NYP’s academic staff to be up to date with the latest industry know-how and practices through staff attachments at Mediacorp.

Tham Loke Kheng, CEO of Mediacorp, said, “Mediacorp is pleased to further build on the solid foundations of our relationship with Nanyang Polytechnic. Through this renewed agreement, we affirm our commitment to leverage our strengths in content creation and production to groom the next generation of media professionals and ready them for exciting and fulfilling careers in this industry.”

Meanwhile, Jeanne Liew, principal and CEO at Nanyang Polytechnic, said that the creative and media industry in Singapore has shown rapid growth in recent years, and businesses are increasingly turning to digital platforms for better reach, and the media landscape is constantly evolving with the latest technology and trends. 

“Through this partnership, we hope to enable our learners to harness their skills and build their portfolios – be it in marketing campaigns or content creation and production for Small- and Medium-Sized Enterprises. Possessing such valuable hands-on experience will also allow learners to gain a competitive advantage when they enter the workforce or pursue further studies after graduating,” said Liew. 

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Platforms Featured Southeast Asia

ZALORA unveils inaugural content-commerce tie-up with Mediacorp for Big Fashion Sale

Singapore – E-commerce fashion brand ZALORA has signed an inaugural content-commerce partnership deal with media company Mediacorp, to offer consumers an enhanced shopping experience for its annual Big Fashion Sale event, which will run from 24 to 30 June 2021.

The partnership will see Mediacorp creating engaging content that caters to the evolving purchasing preferences of ZALORA’s online consumers, enabling both companies to diversify and reach new customer bases.

Mediacorp will be offering three specially created Work from Home-themed episodes of Hush, a podcast series that features the familiar voices from Mediacorp DJs Hazelle Teo from YES 933 radio station, Germaine Tan from 987 radio station, and Azura Goh from Ria 897 radio station. The series will be available on meLISTEN, YouTube, and Spotify, as well as Apple Podcast.

In addition, ZALORA shoppers can join guessing games in the lead-up to the Big Fashion Sale on Mediacorp radio stations, with DJs doling out ZALORA gift cards to winning participants. 

ZALORA’s Chief Marketing Officer Jo Bjordal shared that they are pleased to celebrate another year of the ZALORA Big Fashion Sale by bringing the best brands to their customers, across different categories spanning fashion, beauty, and lifestyle.

“We supersized this year’s Big Fashion Sale with a wider assortment and bigger brand deals to give everyone a great shopping experience,” said Bjordal.

Meanwhile, Parminder Singh, the chief commercial and digital officer of Mediacorp, commented that they are glad to partner with ZALORA to provide greater value for consumers using the strength of their engaging content and expansive network. 

“This collaboration builds on Mediacorp’s proven track record in driving commerce using innovative content solutions. We hope to leverage our partnership-based business model to deliver results for more like-minded clients, as we work together to strengthen the economic engine of the country,” said Singh.

Last month, ZALORA entered the Top 5 stories of MARKETECH APAC where Chris Daguimol, Zalora’s group director and head of corporate communications, shared that Zalora has always been big in content production.

ZALORA entered the top stories for its launch on its first-ever fashion and lifestyle podcast in Southeast Asia, ‘Zalora Talks’.

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Technology Featured Southeast Asia

Data solutions 3radical snitches Mediacorp contract for new digital offerings

Singapore – 3radical is the latest partner of Singapore-based media network Mediacorp, and aims to drive web traffic through loyalty boosting, readership, and consumer data capture.

The latest partnership coincides with Mediacorp’s 20th anniversary of their digital mobile news network TODAY. 3radical’s collaboration entails strategic engagement solutions to allow Mediacorp’s readers to interact more, signaling a more mutually beneficial environment.

“Mediacorp is a great example of how content creators must transform their digital experiences to meet the constantly changing needs of consumers, earn their engagement, and get a better understanding of each reader. We are so excited to be helping Mediacorp address this ever-evolving landscape by creating compelling engagement exchanges that more effectively drive loyal readers now and in the future.”

Michael D. Fisher, CEO at 3radical

Furthermore, 3radical’s Voco gamification software enables Mediacorp to provide digital interactions that incentivize audiences while earning their data on a permissioned basis.