Tag: mediacorp
![[Campaign] Singlife x Mediacorp x FIFA](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Singlife-x-Mediacorp-x-FIFA.jpg)
Singapore – Singlife has signed on as a main sponsor of Mediacorp’s broadcast of the FIFA World Cup 2026 in Singapore, aligning the homegrown financial services company with one of the world’s most-watched sporting events. The sponsorship will run throughout the tournament from 12 June to 20 July, with...
![[Campaign] GSK Shingles 50s](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-GSK-Shingles-50s.jpg)
Singapore – GlaxoSmithKline Singapore has launched a nationwide shingles awareness campaign, ‘WAIT FOR WHAT?’, aimed at encouraging older adults to seek medical advice on the disease. Running from March through the year, the campaign features Mediacorp artistes Chen Shu Cheng, Richard Low, and Zhu Hou...
In her expanded role, Lim will continue to lead Mediacorp’s Content Group while also assuming leadership of the Talent Hub, previously overseen by Neo in her capacity as chief talent officer.
Singapore – Mediacorp has partnered with Mastercard to launch Singapore’s first end-to-end media measurement solution powered by anonymised and aggregated transaction insights, setting a new benchmark for how media effectiveness is assessed. The market-first collaboration gives brands clearer visibility...
Singapore – StarHub and Mediacorp have entered a strategic partnership set to reshape Singapore’s media and entertainment landscape, bringing together two industry powerhouses to redefine how audiences watch, stream and connect. The collaboration allows Mediacorp to carry StarHub TV+ content on its digital...
Audi Singapore is celebrating SG60 through an art showcase at the House of Progress, centred on the theme ‘Building Our Singapore Together.’
Loyalty programme yuu Rewards Club, launched by technology company minden.ai, has teamed up with Mediacorp for its inaugural micro-drama series designed for social media release.
Hepmil Singapore and Mediacorp have launched a joint offering known as POV Gen Z for clients who especially want to engage Gen Z and Millenial audiences.
Mediacorp partners more than 3,000 brands each year to help reach their target audiences through their suite of video (both TV and digital), audio and branded content solutions.
Through the merger, TODAY will focus on producing analytical features on current issues under the well-regarded ‘Big Read’ brand; ground up news features; engaging human interest interviews; as well as opinion pieces every weekend to supplement CNA’s current suite of daily digital offerings.
![[Creator Economy] Subway x FIFA](https://marketech-apac.com/wp-content/uploads/2026/06/Creator-Economy-Subway-x-FIFA.jpg)