Tag: StarHub
![[Campaign] StarHub MumGPT](https://marketech-apac.com/wp-content/uploads/2026/05/Campaign-StarHub-MumGPT.jpg)
Singapore – StarHub has launched “MumGPT”, a Mother’s Day social campaign that playfully reframes mothers as the original answer engines. The campaign arrives as brands across the region race to attach themselves to the AI boom, often with varying degrees of subtlety. . At the centre of the campaign...
Singapore – StarHub has collaborated with TBWA\Singapore on an on-ground activation taking place on 7 and 8 March at Paragon along Orchard Road. The activation will offer visitors free matcha ice cream served in matching green cones, referencing StarHub’s signature brand colour. The concept draws on...
Singapore – The Singapore High Court has ordered internet service providers to block access to 47 pirate domains illegally showing Premier League content, following a successful application by the Premier League. The ruling forms part of the League’s ongoing efforts to combat digital piracy in the region....
Singapore – StarHub has opened a new concept store at Suntec City, designed to deliver fast, focused customer support for people with limited time, while retaining the reassurance of human-led service. Located at Basement 1 of Suntec City, close to office towers and busy dining areas, the store is built...
Singapore — StarHub has introduced a new brand platform ‘We Got You’, created in partnership with its creative agency of record TBWA\Singapore. The platform launches alongside the company’s new 5G Unlimited+ plans and is positioned to highlight StarHub’s focus on reliability, care, and seamless connectivity....
Singapore – StarHub and Mediacorp have entered a strategic partnership set to reshape Singapore’s media and entertainment landscape, bringing together two industry powerhouses to redefine how audiences watch, stream and connect. The collaboration allows Mediacorp to carry StarHub TV+ content on its digital...
The partnership gives brands and agencies access to dynamically optimised ad pods designed to fill every break with relevant ads, aiming to improve campaign efficiency and use of inventory while guaranteeing reach and frequency.
Singapore — A new national survey by StarHub and YouGov has found that 4 in 5 people in Singapore feel mentally drained after extended screen time, with 9 in 10 admitting to mindless scrolling. In response, StarHub has launched the Digital BMI (Balanced Media Index)—a quick, online wellbeing quiz—and...
The two companies first partnered in 2021, when StarHub purchased a 50.1% stake for an initial consideration of S$70.8 million.
Telecommunications company StarHub is set to host the ‘Football for All’ Carnival to close the current Premier League season in Singapore.
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