Singapore – Starbucks is partnering with Warner Bros. Discovery Global Consumer Products to launch a Harry Potter-themed collaboration across its coffeehouses in Asia Pacific, introducing a line of themed beverages, merchandise, and in-store experiences inspired by the popular franchise.
The collaboration will roll out across 12 markets in the region, with Starbucks incorporating elements from the Harry Potter universe into its product offerings and store experience.
As part of the campaign, Starbucks will introduce the Honeydukes Bursting Bonbons Series, a trio of themed beverages inspired by Honeydukes, the fictional wizarding sweet shop featured in the Harry Potter series.
In addition to beverages, Starbucks is also releasing a Harry Potter collection featuring more than 20 drinkware and lifestyle accessories inspired by the franchise, including colour-changing mugs and Bearista keychains styled in Hogwarts-inspired robes.
“Bringing Harry Potter into Starbucks® coffeehouses across Asia Pacific reflects a shared belief in imagination and human connection. Harry Potter has long inspired us to celebrate friendship, courage, and community — the same spirit we see every day in our coffeehouses as moments of joy and connection come to life,” said Nancy Lo, vice president of product and marketing at Starbucks Asia Pacific.
