Tag: starbucks
![[Original Feature] TDWP APAC Campaigns](https://marketech-apac.com/wp-content/uploads/2026/05/Original-Feature-TDWP-APAC-Campaigns.jpg)
If the original The Devil Wears Prada gave audiences the cerulean monologue, impossible deadlines, and the terrifying glamour of Runway magazine, its sequel is shaping up to be something even bigger: a full-scale branded fashion universe. Luxury, technology, and lifestyle marketers are now all competing...
![[Collaboration] Starbucks x TDWP2](https://marketech-apac.com/wp-content/uploads/2026/04/Collaboration-Starbucks-x-TDWP2.jpg)
New York City – Starbucks is extending its long-running cultural tie-in with The Devil Wears Prada 2 through a global campaign that translates its characters into a curated beverage lineup. Launched ahead of the film’s theatrical release, the activation introduces four drinks inspired by Miranda Priestly,...
Singapore – Starbucks is partnering with Warner Bros. Discovery Global Consumer Products to launch a Harry Potter-themed collaboration across its coffeehouses in Asia Pacific, introducing a line of themed beverages, merchandise, and in-store experiences inspired by the popular franchise. The collaboration...
Hong Kong – Starbucks Hong Kong has opened its latest concept store at the Hong Kong Palace Museum (HKPM) in the West Kowloon Cultural District, showcasing modern Chinese artistry, local art installations, and a range of exclusive beverages. Designed as a tranquil retreat from the bustling city, the...
Coffee culture has grown increasingly competitive over the years. Today, brands aren’t just selling caffeine—they’re serving “connection”. Whether it’s a morning ritual, a midday boost, or a comforting sip after a long day, coffee has always been tied to emotion. It’s how we express ourselves, share...
China – Starbucks China has launched its latest campaign celebrating its baristas and highlighting their commitment to craftsmanship, which sets the brand apart. The campaign, titled ‘好好照顾每一杯’ (meaning “Crafted with care in every cup”), highlights what truly sets Starbucks apart—its passionate...
Philippines – Starbucks Philippines is placing female artists in the limelight in its latest campaign for International Women’s Month. Featuring Filipino female artists behind its store artworks, Starbucks is releasing ‘#StrongLikeCoffee Conversations’ held at its Abad Santos Tondo Community Store. The...
Starbucks has teamed up with Universal Pictures to celebrate the cinematic release of Wicked through new beverages and merchandise launches.
It has also clarified that temporary closures are part of an ongoing assessment, allowing them to align their presence more strategically, with no loss of jobs.
Starting Sept. 10, Starbucks is set to release Hello Kitty-themed apple-based beverages, seven drinkware items, and six lifestyle accessories.
