Tag: Streaming
The report indicates that engagement with the tournament is expected to remain high throughout its duration, with 87% of viewers saying they will continue watching even if their preferred team is eliminated.
Bangkok, Thailand – True Corporation has partnered with Myanmar-based entertainment platform Mahar to offer Myanmar digital content to subscribers in Thailand, targeting the country’s migrant community. The collaboration will allow users in Thailand to access Mahar’s catalogue of films, television series...
Announced on 15 January 2026, the partnership enables advertisers using VIOOH’s digital out-of-home (DOOH) supply-side platform to access Atmosphere TV’s network of more than 60,000 venues, which collectively generate over one billion monthly impressions.
Los Angeles, California — The Academy of Motion Picture Arts and Sciences has signed a multi-year agreement with YouTube granting the platform exclusive global rights to the Oscars from 2029, beginning with the 101st ceremony and running through 2033. Under the deal, the Oscars will be streamed live...
These themes underpin the campaign’s central idea, “Forge Your Own Fate | 我的命 我来 定.”
Stockholm, Sweden – Adaptive streaming technology company SeenThis has partnered with On Device, a leading brand lift measurement firm, to provide advertisers with independent, validated insights into how technology drives brand performance. Through this collaboration, SeenThis will offer brand lift...
Audiences across Southeast Asia now have more ways to watch content than ever before. They stream on mobile devices during commutes, watch on smart TVs at home, and move between platforms throughout the day. For advertisers, this obviously creates a massive opportunity to reach engaged viewers, but it...
Akshay noted that the CTV–mobile bridge is just the beginning for the seamless handoff between CTV and mobile.
Malaysian CTV viewers tend to skew toward higher socio-economic groups, with 58% of respondents coming from high-income households — notably above the regional average of 47%. The study shows that over a quarter of Malaysian viewers spend between US$20 to US$29 on monthly streaming subscriptions.
Nine has announced a major strategic realignment of its streaming and broadcast division, revealing a new leadership structure and operational framework aimed at driving growth, accelerating innovation, and strengthening its market position across free-to-air and subscription platforms.
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