Tag: Ramadan
The initiative highlights the physically demanding nature of the Ramadan–Raya period, when long days of visiting and hosting celebrations take place in warm conditions.
Done alongside TBWA\Kuala Lumpur, the 7-Eleven logo was updated daily across social and digital out-of-home, localised by state to indicate the time of iftar.
The creative also showcases the versatility of Sunquick, presenting it not only as a beverage but also as an ingredient used in festive desserts. This approach aims to reinforce its role in shared dining experiences during the season.
QBB’s campaign emphasises the qualities of pure ghee made from 100% milk fat, positioning its aroma, taste and heritage as differentiating factors in the market.
Kuala Lumpur, Malaysia – In a market where Ramadan campaigns often lean heavily on sentiment, MILO Malaysia is betting on something more grounded: early mornings, hot meals, and unpaid labour. Its latest push, “Tenaga Untuk Mencipta Kebaikan” (“Energy to Do Good”), trades polished storytelling for on-the-ground...
Indonesia – Krating Daeng Indonesia has launched a new campaign aiming to redefine the energy of Iftar, combining a re-energised cultural classic song with a modern take on ‘Takjil’ to connect generations and reflect evolving consumption habits. Created in partnership with Thai creative agency Yell and...
According to the companies, the campaign aims to encourage Malaysians to reconnect with the social and cultural aspects of the festive season through content, community initiatives and storytelling.
Indonesia – PT Bank Central Asia Tbk (BCA) has kicked off its latest Ramadan campaign, encouraging audiences to reflect on family, sincerity, and the quiet acts of devotion that define the holy month. Titled “Ramadan Do It Better on myBCA”, the campaign seeks to raise awareness of myBCA’s features...
Singapore – Nearly 200 residents gathered in northern Singapore on Friday evening for a community Buka Puasa dinner hosted by McDonald’s Singapore, as Muslim families observing Ramadan broke fast alongside neighbours from the surrounding estate. The gathering took place at Our Greenview Hub in...
Indonesia – For Ramadan 2026, Indonesian consumers are placing greater emphasis on trust and justified value, spending more selectively and favouring brands that demonstrate empathy, transparency, and meaningful value, according to a new whitepaper by Moonfolks and Havas Moonfolks. According to the whitepaper...
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