Vietnam – Spotify has released portraits of Vietnam’s top artists at hair salons, allowing fans to adopt their styles. The initiative was launched in collaboration with creative agency Happiness Saigon.
As part of the launch, trending artists in Vietnam, Vũ Cát Tường, Wren Evans, and MONO, are featured in images displayed at hair salons in Ho Chi Minh and Hanoi.
Spotify users who have one of the three artists as one of their favorite artists on Wrapped 2024 can replicate their hairstyles for free.
Spotify Wrapped is the app’s global annual campaign that highlights its users’ listening habits and celebrates how they shape music culture.
With this year’s Spotify Wrapped emphasizing music’s connection with lifestyle, the launch with Happiness Saigon reflects this by integrating music into personal style.
The initiative is further blended into everyday spaces with Spotify collaborating with Đông Tây Barbershop to roll out haircutting trucks in the streets of Ho Minh City.
The barbershop was also present at the HOZO Festival 2024, a music festival in Vietnam, allowing attendees to engage with music in a different way.
