Tag: Happiness Saigon
Vietnam – Happiness Saigon has launched the ‘Việt Mockup Library’, an open-source platform built from real media placements across Vietnam, designed to give local creatives a more relevant, market-accurate canvas for presenting their work. Developed by the agency’s creative team, the assets are intended...
Hanoi, Vietnam – Creative agency Happiness Saigon has begun positioning itself as a “creative-led, technology enabled” organisation. According to the company, the move comes as a response to shifts in the marketing industry, which now assesses creativity through how effectively it delivers measurable...
Vietnam – European automaker Škoda has teamed up with creative partner Happiness Saigon for a new brand campaign in Vietnam which redefines exploration as not just travelling far, but experiencing life through the everyday use of a car. For many Vietnamese consumers, car ownership has traditionally been...
According to the campaign’s approach, fandom itself was treated as a form of culture, with activations aimed at allowing fans to recognise one another through shared knowledge and interests.
Spotify has released portraits of Vietnam’s top artists at hair salons, allowing fans to adopt their styles. The initiative was launched in collaboration with creative agency Happiness Saigon.
This unique "test" reveals whether a driver genuinely resonates with the Q8—ensuring that only those who are truly impacted prove worthy of ownership.
Happiness Saigon's most recent campaign alongside Dat Bike have turned the latter’s e-bikes into emergency power generators to help small business owners survive blackouts. A hotline service was established to connect the owners with a nearby Dat Biker and their fully charged e-bike.
Moreover, the campaign–titled ‘Spice Up That Love’–succeeds not only in presenting the product in a fun and engaging way but also in building brand love for Popeyes as an entertaining and creative brand.
Conceptualised alongside creative consultancy agency Happiness Saigon, a hotline was set up which gives callers a six-piece chicken nugget order for free.
Anyone in Vietnam can attempt to nail the difficult name themselves and win some ice cold Carlsberg beer.
