Singapore – Singapore’s SPH Media is stepping deeper into the loyalty economy with its partnership with KrisShop to sell digital subscriptions to The Straits Times and The Business Times on KrisShop’s online storefront, marking the retailer’s first foray into digital subscription products.
The titles will be available via KrisShop.com, with customers able to pay in cash or redeem their KrisFlyer miles.
The offer runs from March 3 to 16. Buyers of 12-month plans will receive Holistic Way vouchers worth up to S$50 and earn double KrisFlyer miles. Those paying by credit or debit card will also qualify for the bonus miles.
Tina Pang, lead of media strategy at SPH Media, said the partnership extends the publisher’s reach onto a lifestyle platform with a ready base of frequent flyers and retail customers.
“By making our digital subscriptions available through KrisShop, we are expanding access to reliable news in a way that is convenient and relevant to today’s consumers,” she said.
Anne Jivananta, commercial director at KrisShop, noted that the addition of SPH Media’s titles broadens the retailer’s non-travel inventory.
“Through this collaboration, we are offering our customers holistic shopping options with better rewards,” she said.
The tie-up comes as publishers across Asia hunt for fresh distribution channels amid uneven digital subscription growth and patchy advertising markets.
For KrisShop, the move pushes it further beyond duty-free perfumes and cabin-exclusive gadgets.
The platform has been repositioning itself as an omni-channel retailer serving both travellers and residents, reflecting how Singapore Airlines has sought to monetise its customer base well beyond Changi’s departure gates.
