Tag: Singapore Airlines
![[Campaign] SCOOT x Spiderman](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-SCOOT-x-Spiderman.jpg)
Singapore – Scoot is taking movie fandom to cruising altitude through a new collaboration with Sony Pictures’ Spider-Man: Brand New Day. Running until 13 September 2026, the campaign transforms two Scoot aircraft—an Airbus A321neo and a Boeing 787 Dreamliner—into flying tributes to the iconic superhero,...
Singapore – Low-cost carrier Scoot, the budget subsidiary of Singapore Airlines, has launched the third edition of its “Singapore Superfans” campaign in partnership with the Singapore Tourism Board (STB), this time turning Singapore’s iconic Merlion into a character that encourages travellers to explore...
Singapore – Singapore’s SPH Media is stepping deeper into the loyalty economy with its partnership with KrisShop to sell digital subscriptions to The Straits Times and The Business Times on KrisShop’s online storefront, marking the retailer’s first foray into digital subscription products. The titles...
Singapore – Malaysia Airlines Berhad and Singapore Airlines have formally confirmed their strategic joint business partnership, following regulatory approvals from the Civil Aviation Authority of Malaysia in January 2026 and the Competition and Consumer Commission of Singapore in July 2025. The green...
Singapore – Air India and Singapore Airlines have signed a commercial cooperation framework agreement, setting the stage for a deeper partnership through future joint business agreements, subject to regulatory approvals. Signed in Mumbai on 16 January 2026 by Air India chief executive officer and managing...
Singapore — Singapore Airlines has partnered with OpenAI to bring advanced artificial intelligence into everyday travel. The collaboration has enhanced the airline’s virtual assistant on its website and mobile app, offering personalised, conversational support to help customers discover destinations,...
Singapore — Scoot is set to launch the second edition of its ‘Scoot With Heart’ campaign, reaffirming its commitment to celebrating human connections through stories that go beyond travel. Rolling out this December, this year’s campaign centres on the theme “What if?”, inviting audiences to reflect...
Singapore – Singapore Airlines (SIA) has introduced a new in-flight safety video that presents essential safety features while showcasing Singapore’s landmarks, neighbourhoods, and communities. Created in collaboration with the Singapore Tourism Board (STB), the video features SIA cabin crew at locations...
Singapore Airlines (SIA) is boosting its customer experience analytics through experience management company Qualtrics.
Singapore Airlines has forged a partnership with OpenAI to develop GenAI solutions enhancing its operations and customer experience.
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)