Singapore – Yahoo has announced the appointment of Sona Iliffe-Moon as its new chief communications officer globally. She brings over 20 years of experience leading strategic consumer, crisis, and corporate communications for iconic brands including Facebook, Instagram, Nestle, Toyota, and, most recently, Lyft.
In her new role, she will be reporting directly to Jim Lanzone, CEO of Yahoo; and will guide all aspects of Yahoo’s global communications strategy, overseeing corporate, consumer, and internal communications.
Moreover, she will promote innovation across Yahoo’s products and demonstrate the brand’s evolution, leading end-to-end communications that help consumers, partners, and employees connect with Yahoo’s mission, and will partner closely with Yahoo’s marketing to tell integrated stories at the intersection of earned and social.
Prior to joining Yahoo, Iliffe-Moon served as vice president of communications and a member of the executive leadership team at Lyft. She was responsible for communications across corporate, consumer, and policy as well as direct-to-consumer storytelling through brand social and content.
She also previously drove communications at both Facebook and Instagram, launching key products and programs including Instagram’s IGTV, Instagram Stories, Facebook Dating, Facebook Marketplace, Facebook Communities Summit, amongst others. She additionally oversaw communications across Nestlé’s beverage and international divisions, and spent nearly nine years at Toyota driving corporate and marketing communications.
Speaking on her new role, Iliffe-Moon said, “Yahoo was a huge part of my introduction to the internet, and today it remains a highly trusted guide with potential to play an even more meaningful role in people’s lives. I’m thrilled to join Jim and the rest of the executive team to help tell the story of what’s next.”
Meanwhile, Lanzone commented, “Sona has a proven track record in elevating influential brands, and we look forward to welcoming her to Yahoo at a pivotal inflection point in the company’s history. As Yahoo charts a new path forward and our story continues to unfold, Sona will be instrumental in shaping our narrative and sharing it with the world.”
