London – Škoda Auto, one of the oldest car manufacturers from the Czech Republic, has teamed up with FCB London for a global campaign showcasing how curiosity sparks innovation in its first electric compact SUV, the Elroq.
Titled “Be more Elroq,” the campaign revolves around the idea that curiosity can turn anything—from chipmunks and clouds to raccoons—into a source of inspiration.
The 45-second hero film opens with a chipmunk storing up to 12 nuts in its mouth, followed by raccoons using night vision and a hummingbird drinking nectar at high speed. Five additional 20-second films explore similar facts, including clouds travelling vast distances without tiring and a snowdrop generating heat to emerge from frozen ground.
Each fact stated on the hero film serves as a metaphor for Elroq’s features—fast charging, ample storage, and LED Matrix headlights. The ad concludes with the car driving into the real world, ending with the tagline “Be more Elroq.”
The campaign will roll out globally across TV, print, digital, social, and out-of-home channels.
Commenting on the campaign, Meredith Kelly, head of global marketing at Škoda, said, “We’re proud to launch our first electric compact SUV with creative that celebrates the Elroq’s high specifications, smooth movements, and technical prowess. As well as highlighting the features of the car, FCB London has captured the innovation and curiosity at the heart of the Škoda brand, which enables us to enjoy the world around us all the more.”
Owen Lee, chief creative officer at FCB London, added, “With the Elroq launch for Škoda, we wanted to crack open the category and do something genuinely fresh. That’s where these curious metaphors come in. They’re not just showing you what the Elroq can do, but what Škoda is—a brand with a bold, joyful spirit.”
