Tag: Singlife
![[Campaign] Singlife x Mediacorp x FIFA](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Singlife-x-Mediacorp-x-FIFA.jpg)
Singapore – Singlife has signed on as a main sponsor of Mediacorp’s broadcast of the FIFA World Cup 2026 in Singapore, aligning the homegrown financial services company with one of the world’s most-watched sporting events. The sponsorship will run throughout the tournament from 12 June to 20 July, with...
Digital life insurer Singlife Philippines has refreshed its brand identity as it celebrates its fifth anniversary.
In an exclusive interview with Franchette Chingcuanco-Cardona, the recently appointed chief marketing officer at Singlife Philippines, she shares how she aims to engage more Filipinos with financial planning, enabling them to access relevant financial solutions.
‘The Dream Cube’ builds on the momentum of Singlife’s 2024 “Dream” campaign, launched on 1 July with a brand film starring Mediacorp artiste and Singlife brand ambassador Pierre Png.
Through the sponsorship, Singlife aims to emphasise the message that aspirations are attainable with appropriate planning and patience, and that financial freedom is feasible. Singlife portrays itself as a trustworthy financial partner committed to assisting Singaporeans in achieving a better path to...
Singlife’s 2024 Dream campaign continues to play on the local expression “Caaaaan!” to encourage consumers to dream big, and plan so they can achieve their goals in life, no matter how big or small.
The management group, products, name, brand, and activities of Singlife will not be impacted by the ownership change. It will enable Singlife to pursue its long-term growth goals by giving it the funding required to support its regional expansion and transform into an all-encompassing financial services...
Singlife's new campaign via MullenLowe Singapore uses the quintessentially local expression "Caaaaan!" throughout its marketing and communications assets, highlighting the parallels between its brand story and Singapore's national journey.
The rebrand is driven by the brand’s ethos of 'All Things Considered', which epitomises the company’s emphasis on the human touch, going beyond looking at finance as an industry focused on numbers.
The app enables users to build an emergency fund with a high-interest account, access a guided financial planning tool, and buy customizable life insurance & investment products.
![[Tech] Globe Business x Gemini](https://marketech-apac.com/wp-content/uploads/2026/06/Tech-Globe-Business-x-Gemini.jpg)