Singapore – REFASH, a Singaporean omnichannel secondhand fashion destination under the Carousell Group, has announced the opening of its first Hong Kong store in Mongkok on 20 April with a special event where women can declutter their wardrobes for instant cash. This marks the brand’s Hong Kong expansion plans beyond their over 20 stores across Singapore and Malaysia.
REFASH’s first Hong Kong store brings the best of their Singapore and Malaysia shopping experience. Hong Kongers can look forward to a specially-curated inventory of ‘brand new with tags’ (BNWT) women’s fashion from popular Singapore and other leading Southeast Asian brands, which are otherwise unavailable in the Hong Kong market.
With the Municipal Solid Waste Charging Scheme implementing soon, this provides an alternative option to encourage Hong Kongers to not only avoid throwing away items still in good condition, but also provide a convenient way that appeals to busy Hong Kongers.
Aloysius Sng, founder and CEO at REFASH, said, “REFASH was started 8 years ago to extend the lifespan of clothes and build a more sustainable future for fashion. I am heartened that over the years, we have collectively diverted over 7.3 million clothes from the landfills and given over 3.6 million used clothes a second life. We wanted to target the Hong Kong market next after our Malaysia expansion last year, as we saw a market gap to reach the mass market of Hong Kongers. We believe that sustainability should not be a trend, but part of everyday life.”
He added, “We are excited by great initial results in Hong Kong. In Jan and Mar this year, we partnered with Carousell Hong Kong to do a decluttering event for instant cash, and collected around 3,500 pieces of clothes. Majority of which are in almost-new condition. We are excited to officially launch our store and continue to expand more stores in Hong Kong.”
