Singapore – Global advertising and marketing technology company Epsilon has announced that it has added industry-veteran Simrat Sawhney to its leadership team as vice president of sales and client growth at Asia.
Based in Singapore, Sawhney will oversee the development of Epsilon’s sales team in the Asia-Pacific region as it solidifies itself as the leading technology partner for marketers seeking growth and customer loyalty.
Reporting to regional CEO Alban Villani who oversees India, Southeast Asia and Europe, Sawhney will also be responsible for Epsilon’s commercial strategy, sales and client partnerships across Asia, with a focus on India and Southeast Asia.
She brings more than 15 years of commercial leadership in the Asia-Pacific region and a proven track record of building billion-dollar businesses and driving transformative growth.
Prior to joining Epsilon, she led ad sales for global gaming as the head of sales for the vertical’s Asia-Pacific Growth business at Meta. In that role, Sawhney was responsible for client partnerships, business development, and account management across Greater China, Southeast Asia, India, Japan, Korea, Australia and New Zealand.
Speaking on her new role, Sawhney said, “Epsilon offers marketers the most comprehensive approach to marketing technology, and the company’s ability to connect data, insights and identity across the entire customer journey is a game-changer. I’m energised by the opportunity to contribute through a perfect blend of people and commercial leadership as I lead a talented team to drive growth for our clients and solidify Epsilon’s position as a market leader.”
She added, “I understand the evolving needs of marketers throughout the customer lifecycle, from user acquisition and onsite personalisation to retention and cross-platform measurement. I’ve consistently delivered results by maintaining a client-centric approach and leveraging targeted strategies, which aligns perfectly with Epsilon’s focus on personalised consumer journeys and measurable business outcomes.”
Meanwhile, Villani commented, “Simrat brings a wealth of experience, personal development coaching and an energy that perfectly align with our ambitious goals. As we continue to tell the story of Epsilon around the world, we’re eager to bring on strong leaders such as Simrat to introduce our team and industry-leading capabilities to the market.”
