Kuala Lumpur, Malaysia – Regional e-commerce platform Shopee in Malaysia has published a book which spotlights local homegrown sellers in each state country, and also inviting users to shop local e-commerce sellers to preserve Malaysia’s heritage, nurture local talents, and drive our economy in an inclusive and sustainable way.
The book, titled ‘Shopee Spotlights Local — Unveiling Malaysian Gems’, profiles Shopee sellers in each state who are top performing in terms of popularity, biggest storefronts, green products, exporters, livestreamers, and women-owned businesses.
In addition, the book includes street-level stories and testimonials of sellers who have used their online success to uplift others in their communities.
By making the book, the first of its kind in this country, available to the public this Merdeka Day, Shopee aims to empower all Malaysians to start shopping purposefully with an immediate focus on Made-in-Malaysia products from underserved communities.
Upholding its mission of using technology to help the underserved, Shopee also aims to empower sellers by identifying and highlighting local sellers for better access to marketing solutions and hyper-localised campaigns, managing them so they succeed on Shopee, increasing seller education via its free Shopee University courses, and providing incentives so they find more opportunities on livestream commerce.
Lastly, doubling as a handy guide for users to protect themselves, the book also offers tips on shopping safely, understanding ‘Shopee Guarantee’, identifying responsible sellers, and its full authenticity policy.
Kenneth Soh, head of marketing at Shopee Malaysia, said, “Malaysian businesses near you are often the beating heart of our local economy and the backbone of our communities. When you shop locally online, you are supporting Made-in-Malaysia products from underserved communities. We are heartened to see the support that many of our local sellers continue to receive through their online businesses, and remain committed to partnering with and supporting them in their e-commerce journey.”
