Hong Kong – SHISEIDO Hong Kong has kicked off an interactive pop-up for its 2026 ULTIMUNE re-promotion campaign, teaming up with BLACKPINK’s LISA to give fans a first-hand look at the secrets behind her glowing skin.
Located at G/F SOGO Causeway Bay, the SHISEIDO ULTIMUNE x LISA GLOW ON YOUR STAGE STUDIO lets visitors immerse themselves in an environment inspired by LISA’s filming scenes. Interactive experiences include “Glow On Your Stage”, where participants can step onto the ULTIMUNE x LISA video set and capture their spotlight moment.
The “Glow with LISA” Interactive Photo Zone allows attendees to snap three different looks “alongside” LISA, creating personalised and shareable shots. The pop-up also features “ULTIMUNE x LISA: Behind the Scene”, a Hong Kong first that gives fans closer access to LISA’s exclusive backstage photos.
Guests visiting “LISA’s Backstage” area can explore SHISEIDO’s ULTIMUNE Power Infusing Serum and new Power Infusing Oil, uncovering the secret behind LISA’s plump, glowy skin. Visitors can also use the SHISEIDO Skin Visualiser to measure their skin’s vitality index. Upon completing the activities, participants receive an exclusive LISA A5 poster and a 3-day trial of ULTIMUNE Plumpy Glowy Skin to replicate her skincare routine.
Through the pop-up, SHISEIDO aims to blend storytelling with O2O innovations, integrating ULTIMUNE into consumers’ daily routines while engaging K-pop enthusiasts, LISA fans, and beauty lovers.
Running from March 17 to 30, 2026, the pop-up coincides with a digital and social media campaign launched on March 2, which will continue until April 30 to boost brand awareness and drive conversions. The Hong Kong activation builds on the success of SHISEIDO’s recent Global Pop-Up Launch in Tokyo.
Kentaro Fujiwara, president and CEO of Shiseido Company, said, “ULTIMUNE is a product that inherits the DNA of SHISEIDO, founded in 1872 in Ginza, Tokyo. ULTIMUNE brings together cutting-edge technology and continues to evolve as an iconic serum of SHISEIDO. With her roots in Asia and her global success today, LISA embodies both our brand and the essence of ULTIMUNE.”
As SHISEIDO’s media agency, iProspect Hong Kong connected brand storytelling with consumer engagement through an integrated O2O media approach.
By amplifying the pop-up via data-driven digital and social activations, the team translated LISA’s global influence into a locally resonant experience, driving awareness, interaction, and meaningful connections with beauty and K-pop audiences.
“This collaboration highlights the significance of merging innovative digital strategies with real-world experiences, enabling a deeper connection with consumers while celebrating the prestige of the SHISEIDO brand and LISA’s influence,” said WaiChung Au, managing director for media at iProspect Hong Kong.
