Tag: activation
![[Activation] Changi x Peanuts](https://marketech-apac.com/wp-content/uploads/2026/06/Activation-Changi-x-Peanuts.jpg)
Singapore – Changi Airport is turning the June school holidays into a sporty family playground with a Peanuts-themed activation starring Snoopy and his siblings across Terminal 3. Running from 29 May to 12 July, the “Ready, Sweat, GO!” experience brings together large-scale installations, interactive...
![[Activation] Ready, Set, Summer x CapitaLand](https://marketech-apac.com/wp-content/uploads/2026/06/Activation-Ready-Set-Summer-x-CapitaLand.jpg)
Singapore – CapitaLand is turning the school holiday season into an eight-week lifestyle campaign designed around friendship culture, social hangouts and reward-driven experiences. Running from 29 May to 25 July across 15 malls in Singapore, “Ready, Set, Summer!” transforms everyday mall visits into...
![[Activation] TikTok 6](https://marketech-apac.com/wp-content/uploads/2026/05/Activation-TikTok-6.6-Birthday-Sale.jpg)
Singapore – Singapore’s busiest shopping belt briefly turned into a TikTok feed in real life last week as TikTok Shop brought dance performances, creator culture, and gamified retail tactics onto Orchard Road ahead of its upcoming 6.6 Birthday Mega Sale. On 23 May, local creator Orchard Road Fashion...
![[Activation] Jewel Changi x LEGO Botanicals](https://marketech-apac.com/wp-content/uploads/2026/05/Activation-Jewel-Changi-x-LEGO-Botanicals.jpg)
Singapore – Jewel Changi Airport has launched Celebrate Jewel Blooms with LEGO Botanicals, transforming the retail and entertainment complex into what organisers describe as Southeast Asia’s largest LEGO Botanicals showcase ever staged inside a mall. Running from 26 May, the installation stretches across...
Hong Kong – Okamoto Hong Kong has partnered with K2 digital for a campaign promoting the newly launched 0.03 Lubricant Travel Pack, centred on a neon-pink truck activation designed to generate organic online attention. Ahead of the official rollout, commuters in Hong Kong spotted a neon-pink truck featuring...
Australia – As part of its return as a major partner of Vivid Sydney, Samsung Electronics has launched Sky Portal Studio, an interactive installation showcasing the creative and camera capabilities of the Galaxy S26 Ultra. Located at First Fleet Park in The Rocks, the activation features a series of...
Hong Kong – HK Express has partnered with Kwok Kam Kee to offer passengers on selected inbound flights custom-made “Ping On” buns inspired by Hong Kong’s annual Cheung Chau Bun Festival. The activation was designed to bring elements of the traditional festival onboard, with the “Ping On” buns symbolising...
Vietnam – LG Electronics (LG) has rolled out the “Housewarming by LG” campaign, a regional experiential marketing campaign designed to bring Korea’s signature housewarming culture to Southeast Asian consumers. The campaign opened on May 19 at Another Saigon, a brand experience venue...
Manila, Philippines – Asurion partnered with Philippine creative agency GIGIL and its creative technology arm Metama to launch an interactive “Career Glow-Up” activation during the opening of Asurion’s new customer solutions centre in Cebu City. The collaboration formed part of Asurion’s launch event...
Singapore – Fuze Tea has launched “Don’t Compromise” in Singapore, a new brand platform designed to deepen its relevance among Gen Z consumers while strengthening its positioning in the competitive ready-to-drink tea category. The campaign marks a broader refresh for the brand in Singapore, combining...
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