Bangkok, Thailand – Shiseido Travel Retail has introduced its first destination-driven campaign in partnership with the Tourism Authority of Thailand (TAT), spotlighting its flagship suncare brand ANESSA while positioning Thailand as a travel hub.
The initiative unites Shiseido, TAT, Alipay+, and King Power in a cross-industry collaboration that blends beauty, digital innovation and tourism.
Active since May 2025, it combines retail experiences, online engagement, and cultural discovery to connect with international travellers.
Headlining the campaign is the ANESSA x Jackson Wang collaboration, which offers exclusive merchandise and travel collectibles, creating strong global visibility.
Meanwhile, Alipay+ adds curated digital rewards and seamless payment options, further enriching the traveller journey.
The initiative marks Shiseido’s first collaboration with a national tourism board, setting a new strategy in connecting beauty with travel experiences.
The Thai tourism authority has also previously launched tourism-building initiatives like the recent ‘Be my guest’ campaign aiming to boost the country’s cultural influence.
Its series of previous campaigns highlights the promotion of its tourism tagline ‘‘Amazing Thailand’ as part of the national ‘Amazing Thailand Grand Tourism and Sports Year 2025’
