Singapore – ShengShu Technology, a Singapore-based artificial intelligence company specialising in multimodal large language models, has launched “Vidu Claw”, an autonomous ‘AI CMO’ designed to turn a single marketing brief into a polished, platform-ready advertisement.
As marketing teams across Asia Pacific grapple with the content demands of an always-on digital economy, the promise of generative AI has often collided with fragmented workflows and spiralling credit-based costs.
Unveiled on May 8, Vidu Claw is built on ShengShu’s proprietary Vidu Q3 video model and the open-source OpenClaw framework. It is positioned not merely as a production tool but as a creative partner capable of managing the end-to-end campaign workflow—from strategic planning and scripting to visuals, voiceover, and final video output—removing manual handoffs between specialists that have traditionally constrained large-scale AI video production.
At the core of the launch is a direct challenge to what ShengShu describes as the “aggregator tax”. While many all-in-one AI video platforms route tasks through multiple third-party models that stack up credit charges, Vidu Claw generates every frame natively via Vidu Q3. It also introduces what the company calls the world’s first Video Plan, a subscription model where users pay for completed advertising output rather than tool access or generation credits.
“The result is a complete and high-quality advertisement. Brands know exactly what they are paying for before they pay for it,” the company stated.
For marketers, this shifts the value proposition from unpredictable usage-based billing to fixed, outcome-driven pricing, enabling greater budget predictability and supporting large-scale A/B testing and creative iteration.
ShengShu projects that Vidu Claw can reduce the cost of producing a finished ad to around 1% of traditional production costs while compressing timelines from days to same-day delivery. A simple brief such as “Create a short-form ad for a running shoe targeting young women on Instagram” is enough for the system to generate a concept, script, storyboard, and final video in a single workflow.
Beyond video generation, Vidu Claw also functions as a broader marketing automation platform. Its marketing skills orchestration layer integrates thousands of capabilities spanning trend analysis, social copywriting, performance analytics, and document generation for reporting. The system is open and extensible, allowing integration with existing environments through OpenClaw, Claude Code, and other compatible agent frameworks.
For brands and agencies across APAC, Vidu Claw signals a shift in how AI is embedded within the marketing stack—positioning itself not as a passive assistant but as an always-on strategic teammate capable of delivering campaigns from brief to completion.
