Kuala Lumpur, Malaysia – Stationery and lifestyle retailer Typo has opened its first-ever concept store at IOI City Mall, marking a new phase in the brand’s retail and product evolution.
The new store introduces a refreshed retail concept designed to reflect the brand’s creative identity while enhancing the overall customer experience. The concept draws inspiration from the idea that a simple piece of paper can become anything—from a plan or a dream to a doodle or a moment of joy—highlighting creativity as the central theme of the store.
To mark the launch, the brand hosted an in-store celebration from 2–5 April, offering visitors complimentary treats while inviting them to explore the new retail space.
While retaining the brand’s recognizable aesthetic, the concept store introduces a more open and immersive layout aimed at encouraging customers to spend time exploring the space. The design positions the store as a “creative playground,” featuring playful elements that reflect the brand’s emphasis on imagination and self-expression.
Stationery continues to anchor the brand’s offering, with updated products that focus on improved paper quality, construction and usability. These items are intended for everyday activities such as journaling, studying, sketching and writing.
The store also introduces a broader lifestyle assortment that includes gifting items, travel accessories and everyday essentials designed to add personality and colour to daily routines.
According to Scott Druce, General Manager at Typo, Malaysia was selected as the launch market due to the brand’s growing presence and engaged customer base in the country.
“We chose Malaysia for our first new Typo concept store because it’s a growing market for us and the customer here is really engaged with the brand. It felt like the right place to start this next chapter. You’ll see a step up across everything, from the product to the store experience, but it’s still very much Typo at its core. We’re excited to open at IOI City Mall and see how customers respond to what we’re building,” said Druce.
Meanwhile, Cash Ryan, Country Manager, Asia at Typo, highlighted the significance of the launch for the brand’s regional presence.
“It’s incredibly special for our Malaysian team and customers to be the first in the world to experience the new Typo brand, product and store concept. Malaysia has such a strong creative spirit and as a much-loved brand across the region, launching this world-first concept store here is a proud moment for our team and celebrates our growth and long-term commitment in the Asia region,” said Cash.
Typo is part of the global retail group Cotton On Group, which manages a portfolio of brands including Cotton On, Cotton On Body, Cotton On Kids, Factorie, Supré and Ceres Life.
The group operates in more than 20 countries with around 1,300 stores, supported by global distribution centres, locally operated e-commerce sites in multiple markets and the philanthropic arm, the Cotton On Foundation.
