Retail brand OH!SOME opens first store in Thailand

Thailand – Retail brand OH!SOME has opened its first store in Thailand, located at Samyan Mitrtown. It expands in Thailand due to its trend-savvy and expressive youth, along with the country’s active social media landscape. 

The new Bangkok store features an ‘ice and snow world’ theme. The visual concept aims to make OH!SOME stand out with its bright interior while encouraging visitors to take photos and share their experiences.

Within the store, customers can find various products with exclusive designs, including a Disney-themed series. OH!SOME collaborated with Disney for Stitch, Winnie the Pooh, and Mickey Mouse collections. These collections include travel sets, kitchenware, accessories, and beauty tools.

The lifestyle store also offers products across the skincare, fragrances, stationery, toys, snacks, and home decor categories.

In celebration of its store launch, OH!SOME invites customers to join its ‘Ladder of Luck Challenge.’ The in-store game allows players to roll a dice and win voucher prizes. It runs from August 1 to 15.

“More interactive experiences, such as DIY workshops, fan meet events, and IP-themed activities, which have been popular with our customers in other markets, will soon bring even greater surprises to Thailand,” Meta Wajanasikorn, retail store manager at OH!SOME Thailand, said.

The brand launched in Malaysia last year with two new stores. It also has stores in Singapore, Indonesia, and other regions, positioning itself as a destination for trendsetters.