INCUBASE Studio rolls out GochaGocha to power next-generation collectible fan experiences 

Malaysia — INCUBASE Studio has launched GochaGocha, a new smart photo card platform designed to connect fans with officially licensed anime, entertainment, and cultural intellectual properties (IPs) through collectible experiences.

Developed by its subsidiary INCUTix, the platform combines premium photo card collectibles with a connected machine network, allowing fans to discover, collect, and engage with their favourite franchises through conveniently located vending machines.

The launch marks the latest expansion of INCUBASE Studio’s IP entertainment ecosystem, creating a new distribution channel for licensed content while helping entertainment brands build deeper and more frequent engagement with fans.

Following its debut in early June, GochaGocha has already been rolled out across 23 locations in Hong Kong, Taipei, Kuala Lumpur and Bangkok, featuring popular franchises including ONE PIECE, Digimon, Pretty Cure Splash Star, Girls Band Cry, Magical Doremi and Saint Seiya, with machines installed across INCUBASE Arena venues and selected cinemas.

Built around the growing popularity of fandom culture, GochaGocha combines the excitement of surprise collectibles with officially licensed content, creating repeat engagement while making premium merchandise more accessible to fans.

Showcasing its appeal through high-profile activations, GochaGocha partnered with Toei Animation at Hong Kong Comic Con 2026 to launch exclusive collectible card sets while also releasing special collections for the Masked Rider Kuuga 25th Anniversary Exhibition and the Lines of EVANGELION Exhibition at INCUBASE Arena.

Beyond serving collectors, GochaGocha is designed as a scalable platform where INCUBASE Studio manages licensing, content planning, and collection design, while partners benefit from streamlined deployment, integrated payment systems, and real-time transaction tracking.

Following its Southeast Asian launch, INCUBASE Studio plans to expand GochaGocha into Japan, South Korea, Europe, North America, and the Middle East, positioning the platform as a new global channel for entertainment brands looking to strengthen fan engagement through collectible experiences.