Melbourne, Australia – The Social CliQ has integrated its sister division, The Content CliQ, consolidating its social, content, and influencer capabilities under a single structure as it continues to expand its client base.
The move, announced in Melbourne, coincides with the appointment of Isabella Biffi as General Manager of the unified group, a newly created role overseeing the combined operations.
The integration brings together social media strategy, content production, and influencer marketing, alongside an established creator network, positioning the agency to deliver a more streamlined offering for brand partners.
The Content CliQ was established in 2021 during the COVID-19 pandemic, responding to restrictions on traditional production by enabling micro-influencers to create content remotely.
Since then, it has worked with brands including Lululemon, Moose Toys, Chupa Chups, Sharpie, Elmer’s, and Hasbro.
Founder and Managing Director Talia Datt said the merger reflects how closely aligned the two businesses had become in practice, with most client engagements already spanning both strategy and content execution.
Biffi’s appointment marks a progression within the agency, having joined as an intern nearly six years ago.
As head of The Content CliQ, she led its expansion into a network of more than 3,000 creators and contributed to a reported 154% growth in the past year.
In her new role, she will oversee the integrated structure as the agency moves into its next phase, following its 2025 acquisition by Merchantwise Group.
The Social CliQ works with clients including Crocs, Coleman, Hada Labo, Violet Crumble, Sistema, and Dymo, and recently launched a social-first campaign for Esky.
Biffi’s appointment takes effect immediately, ahead of the formal integration of The Content CliQ at the start of the new financial year.
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