Singapore – The Sentosa Development Corporation has launched a sensorial wallscape to stimulate the appetites of MRT commuters at the Dhoby Ghaut NEL and Bugis DTL stations.
Sentosa collaborated with GOVT Singapore, Starcom Worldwide, and Moove Media for the activation.
The wallscape allows viewers to immerse in the sight, scent, and sound of barbeque, inviting them to visit Sentosa GrillFest 2024.
The scent of smoky barbeque was made in collaboration with Oo La Lab while the ambient audio was created in collaboration with Massive Music. The activation aimed to recreate the feeling of dining beside a beach.
Sentosa GrillFest 2024 is the seventh edition of the beachfront grill festival where visitors can try local and international cuisine. Besides dining by the beach, visitors can also indulge in an exclusive tepee dining experience, which offers a three-course dinner.
Running from Nov. 14 to Dec. 8, the grill festival will be held at the Siloso Beach.
“With this year’s GrillFest returning with exclusive dishes and new experiences, we wanted to showcase the uniqueness through a campaign that is equally novel and distinctive. We hope the activation will surprise and interest commuters to join us for the tasty grills on Siloso Beach,” Chris Pok, divisional director of marketing and guest experience at Sentosa Development Corporation, said.
Alvina Seah, group managing director at GOVT Singapore, commented, “We saw an opportunity to create a sensorial experience that would give commuters a proper taste of all the thrills, grill, and beachside chill that they can discover at Sentosa GrillFest.”
