Kuala Lumpur, Malaysia – S Ecosystem (SECO) is collaborating with impact.com, a partnership management platform to significantly expand Senheng mobile app user base and optimise its affiliate program for improved ROI.
As Malaysia’s e-commerce industry continues to grow, particularly in online and mobile shopping, this collaboration will allow SECO to introduce innovative consumer engagement strategies.
SECO is tapping into the opportunity to build awareness and drive usage of the Senheng app by expanding its affiliate program. The Senheng app, which has experienced steady growth in active users, is now aiming for a substantial increase in affiliate-driven sales within the first year of this collaboration.
Through impact.com, SECO can streamline affiliate onboarding, efficiently manage a diverse network, and track performance in real-time. This will enable SECO to build a robust affiliate program that maximises ROI and drives sustainable growth by continuously optimising the program.
With impact.com, SECO will unlock new avenues to grow further and engage Senheng app users. From boosting brand awareness and customer acquisition to innovating solutions that better engage the community, SECO will be better positioned to thrive in Malaysia’s booming e-commerce landscape and achieve long-term sustainable growth.
Wai Hoong Lew, general manager at SECO, said, “We’re excited to expand our affiliate marketing services with impact.com, empowering more businesses of our valued clients to unlock growth through effective affiliate and referral marketing. This collaboration allows us to build a strong network of high-quality affiliates, creating an ecosystem that drives mutual value and sustained success for our clients across industries.”
He added, “Our work together extends beyond business growth, aiming to create new opportunities in Malaysia’s e-commerce landscape. By enabling members of a brand to participate in affiliate marketing, SECO and impact.com foster a community-driven approach to online retail. Consumers can anticipate more tailored shopping experiences and exclusive offers, potentially setting new benchmarks for the industry.”
Meanwhile, Adam Furness, managing director for Asia Pacific at impact.com, commented, “impact.com is positioned to help businesses accelerate growth by diversifying their marketing investments and generating new revenue streams beyond traditional online advertising through affiliate marketing.
