Singapore – impact.com, a partnership management platform, has appointed Emma-Jayne Owens as senior director of community and enablement for the Asia-Pacific and Japan (APJ) region.
Owens’ appointment at impact.com entails a focus on stakeholder training, advocacy, and community enablement activities in APJ, particularly in Southeast Asia (SEA).
Through the newly created position, Owens is tasked to deliver initiatives that will inspire the marketing industry including roundtables, networking events, sales coaching, and others.
In SEA, Owens will support the company’s expansion and market education, identifying Singapore, Malaysia, and Indonesia as key markets.
Owens has held senior leadership roles at companies such as Blis, Australian Radio Network, Big Mobile and ninemsn (MI9). She brings a comprehensive background in strategic planning, operational leadership, and revenue generation in the digital and media technology industry.
“We’re bringing in a leader of EJ’s pedigree because we‘re committed to driving the advancement of the partnership economy across APJ. Her expertise in building high-impact industry relationships and education programs will be instrumental as we continue to empower our community of brands, agencies and publishers in the region, especially in SEA to unlock growth through affiliate, influencer and customer referral marketing — especially critical as the industry navigates rising customer acquisition costs and tighter marketing budgets,” Adam Furness, APAC Managing Director at impact.com, said.
Owens commented, “What excites me most about this role is the opportunity to combine my leadership and coaching experience with my passion for people and connections – which is what the Partnership Economy is all about. I look forward to building programs that deepen industry knowledge in a diverse market like Southeast Asia, creating both on and offline events and initiatives to help upskill and inspire the next generation of partnership marketing leaders.”
