Singapore – The landscape of customer engagement is evolving at an unprecedented pace, driven by modern marketing technologies that empower brands to deliver hyper-personalised, impactful experiences at scale. With shifting consumer expectations and the increasing complexity of multi-platform interactions, how can brands rise to the challenge and redefine customer engagement for 2025?
To tackle these critical challenges, MARKETECH APAC is hosting an exclusive webinar on 13 February 2025. Titled “What’s Next in Marketing: Customer Engagement in 2025,” the event aims to equip marketers with transformative insights and strategies to meet evolving customer expectations, craft personalised campaigns that resonate, and master the art of cross-platform engagement.
This is the second edition of the customer engagement webinar, born out of the strong partnership between the customer engagement platform Braze and MARKETECH APAC in delivering transformative insights for marketers.
The webinar will feature an engaging panel discussion with seasoned industry leaders from Southeast Asia, sharing their expertise and forward-looking strategies to elevate customer engagement through innovation. The panel is comprised of:
- Ranya Arora, senior strategic business consultant at Braze
- Dian Paskalis, country director of growth & regional VP online marketing at Cove Indonesia
- Jogent Emmanuel Tan, marketing director at Domino’s Pizza Philippines
- Caroline Wee, vice president of brand and strategy at Loob Holding
The panel will also provide attendees with a comprehensive understanding of how modern marketing technology is reshaping customer engagement, from meeting evolving expectations to creating personalised, impactful campaigns and navigating the challenges of cross-platform strategies.
Additionally, the webinar will feature a keynote presentation by Arora, who will delve into the key customer engagement trends for 2025 and examine how AI technology can empower brands to foster meaningful customer interactions.
Furthermore, Rajesh Grover, group vice president – AI, digital & omnichannel at Kanmo Group, will be present for a fireside chat, discussing how Kanmo Group creates seamless, consistent customer engagement across multiple platforms and channels, while leveraging digital innovations to meet evolving customer expectations and stay competitive in a rapidly changing market.
“As we step into a new year, it’s time to anticipate emerging trends, evolving consumer behaviours, and fresh opportunities to revolutionise customer engagement strategies. So, what are industry leaders planning for 2025? At MARKETECH APAC, we’re thrilled to present the second edition of our webinar, bringing together industry experts to share actionable insights. Join us as we uncover what’s NEXT in the ever-changing marketing landscape!” Katherine Sy, regional head of content at MARKETECH APAC, said.
“What’s NEXT in Marketing: Customer Engagement in 2025” is presented in partnership with Braze. Join the webinar on 13 February 2025 at 11 AM (SGT) by registering HERE. Don’t miss it!
