Singapore – Samsung TV Plus is teaming up with SM Entertainment to bring K-Pop’s biggest performances to the big screen in celebration of its 30th anniversary. Samsung TV Plus will debut a new, dedicated SMTOWN channel–enhancing its commitment to deliver the best-in-class content to K-fans around the world.
The partnership will kick off its first live event from the Los Angeles Dignity Health Sports Park on May 12th starting at 9 AM SGT, with a star-studded concert to remember.
The artist lineup includes TVXQ!, SUPER JUNIOR; KEY, MINHO of SHINee; SUHO, CHANYEOL, KAI of EXO; Red Velvet (IRENE, SEULGI, JOY); NCT127, NCT DREAM, WayV, aespa, RIIZE, NCT WISH, Hearts2Hearts, and SMTR25.
With this partnership, K-Pop fans from around the globe can experience live performances across 18 countries, with concert replays, music videos, and playlists with additional K-Content added to the channel following the SMTOWN LIVE 2025 concert.
Salek Brodsky, senior vice president and global head of Samsung TV Plus, said, “Our partnership with SM Entertainment reflects our continued commitment to leading the K-Content space through bold investments and exclusive experiences. By bringing this milestone event to audiences around the globe, we’re not only celebrating K-Pop’s growing popularity, but further expanding the depth of the Samsung TV Plus K-Content offering, which remains amongst the largest in the world.”
