Australia – Salesforce has announced a landmark investment of $2.5 billion in Australia over the next five years, reinforcing its commitment to AI innovation, workforce development, and sustainability initiatives. The announcement was made at Agentforce World Tour Sydney, Salesforce’s largest local event to date, which has attracted over 10,000 customers, partners, employees, and stakeholders.
This significant investment aligns with Australia’s vision to harness artificial intelligence for economic growth and technological leadership. By expanding its AI capabilities and supporting local industries, Salesforce aims to contribute to a more prosperous future for all Australians.
Salesforce has been a key player in Australia’s digital economy since establishing its presence in the country in 2004. With over 2,400 employees and a vast ecosystem of partners, the company continues to drive AI advancements that enhance productivity and customer experiences.
The company’s venture capital arm, Salesforce Ventures, has already invested over $6 billion in more than 630 companies worldwide, with Australian investments surpassing $12 billion in market capitalization. Notable AI investments include Airwallex, GO1, Culture Amp, Reejig, and Q-Ctrl.
Frank Fillmann, EVP & general manager at Salesforce Australia and New Zealand, said, “Australian business leaders are challenged by low productivity growth, a tight labour market and higher than ever customer expectations. Empowering their employees with Agentforce and limitless digital labour is the breakthrough they need.”
As part of its mission to prepare Australian businesses for the AI revolution, Salesforce has appointed Anne Templeman-Jones as the first Australian member of its Global Advisory Board. Her expertise will help guide business leaders in adopting AI-driven strategies.
To further support skills development, Salesforce will launch a series of Agentforce Learning Days and Hackathons in Sydney, Melbourne, and Brisbane. These events will help employees from over 270 companies build and deploy AI agents, ensuring they stay competitive in the evolving digital economy.
Salesforce is also backing workforce diversity initiatives, such as the Deloitte Digital Career Compass program and the FW Jobs Academy. These programs aim to equip women and diverse communities with in-demand Salesforce AI skills, contributing to the Australian government’s goal of creating 1.2 million tech jobs by 2030.
Beyond AI and workforce training, Salesforce continues to champion sustainability efforts in Australia. By fostering collaboration with government agencies, universities, vocational education providers, and non-profits, the company is playing a pivotal role in shaping a sustainable digital future.
With 21 years of experience in Australia, Salesforce’s continued investment underscores its dedication to helping the nation become a global leader in AI-driven economic growth. Through strategic investments and partnerships, the company is set to empower businesses and individuals to thrive in the era of artificial intelligence.
The new follows the recent partnership between Salesforce and Google where Agentforce will be able to use Google’s Gemini models, allowing agents to work with images, audio, and video, handle more complex tasks using Gemini’s multi-modal capabilities and two-million-token context windows, and act using real-time insights and answers grounded in Google Search with Vertex AI.
