Australia – Rifle, a brand partnership company, has partnered with Digital Turbine, a mobile advertising platform to enhance mobile advertising in Australia.
Through the partnership with Rifle, Digital Turbine provides Australian brands and agencies with access to mobile campaign capabilities and its software development kit.
By combining the companies’ expertise and solutions, brands in Australia can connect to their target markets better. With innovative mobile solutions, brands can drive growth through digital means.
Since Digital Turbine’s acquisition of AdColony in 2021, it has strengthened its position in the market as a provider of mobile solutions.
James Rogers, vice president of brands in Asia-Pacific at Digital Turbine, commented, “We are excited to collaborate with Rifle to enhance mobile experiences in Australia. With our technology and Rifle’s strong expertise in sports, gaming, and entertainment channels, Australian brands can look forward to seeing more innovative and engaging in-app experiences.”
“We’re thrilled to partner with Digital Turbine in Australia. With our strong presence in the local gaming sector and the exclusive integration of Digital Turbine’s leading mobile advertising solutions, we’re confident we have the capabilities to help Australian brands and agencies create powerful mobile campaigns that captivate audiences and achieve their growth objectives,” Andrew Christopher, managing director at Rifle, said.
“This new expansion to our gaming portfolio will integrate seamlessly with our other core pillars of sports and music, positioning Rifle as the go-to partner for brands seeking expert guidance and innovative solutions across the top three pillars of consumer entertainment,” Christopher added.
