Kuala Lumpur, Malaysia – Global sell-side advertising company Magnite hhas announced that REV Media Group has selected their full product suite to help streamline their programmatic capabilities across display and video.
Through the partnership, SpringServe will be the primary ad server connected to its video inventory, including Tonton and its news portals, helping to deliver a great user experience across the platform, while the Magnite Streaming and Magnite DV+ SSPs will help monetise display and video inventory programmatically.
By leveraging Magnite’s full product suite, this will help REV Media Group maintain a high quality user experience on their Tonton platforms, enable them to more effectively monetise their inventory, and grow programmatic activation through unified demand. Moreover, SpringServe’s ad podding capabilities together with robust creative controls help ensure high quality and relevant ad delivery, preserving a premium experience for the user.
Nicholas Sagau, COO at REV Media Group, said, “Our inventory on Tonton has grown considerably since its launch. With the rise of short-form video content for news consumption on our news portal, it’s imperative that we align ourselves with partners who can support us in monetising it effectively. We’ve been impressed by what Magnite has been able to deliver for us so far, particularly in a live environment, and look forward to what we can accomplish together as Tonton continues to scale.”
Meanwhile, Leon Siotis, senior vice president for SpringServe International at Magnite, commented, “With viewers increasingly turning to ad-supported streaming as their primary way to watch television, it’s important for publishers to have all the tools they need to effectively monetise their content. REV Media Group is in an important phase of growth and we’re looking forward to helping support this with the right tools and technology.”
