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Refinery29 debuts culture-celebrating event 29Rooms in Asia

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Singapore – VICE Media Group’s multinational digital media platform Refinery29 announced that 29Rooms, its ten-week immersive event celebrating culture, cause, and creativity, will be making its debut in Asia. 

The event is made in collaboration with VICE’s creative agency Virtue APAC, alongside lead producer Two Four Seven Group, The Carrot Collective, and partner brands. They will be providing strategic, creative, and marketing consultancy capabilities and will help activate innovative brand experiences for 29Rooms.

Beginning in Singapore from February to April next year, 29Rooms will be featuring creations curated by special collaborators, partners, and creators. This aims to showcase the contributors’ creativity and deliver a series of thought-provoking experiences that reflect today’s culture and conversations.

The inaugural edition of 29Rooms Asia will centre on the ‘Lost & Found’ theme, aiming to encourage guests to ‘rediscover, reimagine and redefine the meaning of possibilities’, through experiences from art, culture, fashion and beauty, and music, amongst others.

“In a region with diverse cultures, creativity and causes, there is no better place to mark the international launch of 29Rooms Asia than in Singapore,” said Lesley John, managing director of Virtue APAC.

She further explained, “Guests across ten weeks can expect a broad program that will entertain, inform and offer fresh perspectives. Virtue, which builds brands from inside culture, is excited to be working with our other creative partners to deliver this landmark experiential event.”

Cory Haik, chief operating officer of VICE Media Group also commented, “Singapore is undeniably one of the most exciting international cities in the world. 29Rooms brings people together in a celebration of creativity, and there’s no better place for its international debut than Singapore; the hub of art, culture and technology in Asia. We can’t wait to inspire the local community with the magic of 29Rooms.”

The event is officially backed by the Singapore Tourism Board and is set to become one of the city’s biggest calendar events.

29Rooms, launched in 2015, has been gathering creatives, artists, and visionaries in the USA. It has also reached over 300 million through online and offline platforms and welcomed guests from over 24 countries.

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