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Marketing Featured Southeast Asia

Refinery29 debuts culture-celebrating event 29Rooms in Asia

Singapore – VICE Media Group’s multinational digital media platform Refinery29 announced that 29Rooms, its ten-week immersive event celebrating culture, cause, and creativity, will be making its debut in Asia. 

The event is made in collaboration with VICE’s creative agency Virtue APAC, alongside lead producer Two Four Seven Group, The Carrot Collective, and partner brands. They will be providing strategic, creative, and marketing consultancy capabilities and will help activate innovative brand experiences for 29Rooms.

Beginning in Singapore from February to April next year, 29Rooms will be featuring creations curated by special collaborators, partners, and creators. This aims to showcase the contributors’ creativity and deliver a series of thought-provoking experiences that reflect today’s culture and conversations.

The inaugural edition of 29Rooms Asia will centre on the ‘Lost & Found’ theme, aiming to encourage guests to ‘rediscover, reimagine and redefine the meaning of possibilities’, through experiences from art, culture, fashion and beauty, and music, amongst others.

“In a region with diverse cultures, creativity and causes, there is no better place to mark the international launch of 29Rooms Asia than in Singapore,” said Lesley John, managing director of Virtue APAC.

She further explained, “Guests across ten weeks can expect a broad program that will entertain, inform and offer fresh perspectives. Virtue, which builds brands from inside culture, is excited to be working with our other creative partners to deliver this landmark experiential event.”

Cory Haik, chief operating officer of VICE Media Group also commented, “Singapore is undeniably one of the most exciting international cities in the world. 29Rooms brings people together in a celebration of creativity, and there’s no better place for its international debut than Singapore; the hub of art, culture and technology in Asia. We can’t wait to inspire the local community with the magic of 29Rooms.”

The event is officially backed by the Singapore Tourism Board and is set to become one of the city’s biggest calendar events.

29Rooms, launched in 2015, has been gathering creatives, artists, and visionaries in the USA. It has also reached over 300 million through online and offline platforms and welcomed guests from over 24 countries.

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Marketing Featured ANZ

Pedestrian Group promotes Jaimee Wiggins to lead brand partnerships for New Zealand

New Zealand – Pedestrian Group, one of the largest youth-focused publishers in ANZ, has promoted Jaimee Wiggins, its senior advertising and partnerships manager, to the new position of head of partnerships for New Zealand

The appointment of Wiggins comes after Pedestrian Group inked a long-term partnership with VICE Media Group to be the exclusive publishing and commercial partner for VICE ANZ and Refinery29 ANZ, which launched on 29 July in the Australian and New Zealand markets. 

The new role will see Wiggins lead commercial endeavors for VICE and Refinery29 in New Zealand effective immediately.

Rachel Tikey, Pedestrian Group’s commercial director, says of Wiggins, “Jaimee is a top-performing commercial leader within our business and the ANZ market. She has been a key part of Pedestrian Group’s growth over the past few years – her ability to marry creativity and client objectives for each of Pedestrian Group’s brands is best in class. Jaimee is absolutely the perfect power woman to steer this new arm of our business to success and we can not wait to see what magic she conjures for Kiwi brands across VICE and Refinery29.”

VICE is an international network of digital content, while Refinery29 is a media and entertainment platform focused on young women. Pedestrian Group is also home to other content destinations PEDESTRIAN.TV, Business Insider Australia, Lifehacker Australia, and Gizmodo Australia. 

Wiggins commented, “I am delighted to be given a new challenge at Pedestrian Group and the opportunity to head up partnerships in New Zealand. Originally a Kiwi, I’m not only excited to work in a market that means so much to me, but also to be able to work with the heritage brands I grew up with and to reconnect with people I know.”

She adds, “New Zealand is consistently a challenger market and I can’t wait to work on campaigns that continue to push boundaries and leave their mark on young Kiwis across VICE and Refinery29.”