Marketing Featured Southeast Asia

COMCO SEA promotes homegrown managers to key deputy positions

Manila, Philippines – Inter-regional integrated communications agency COMCO Southeast Asia has recently announced the promotion and appointment of homegrown managers and talents to key deputy positions in the company.

AC Recio, who began his career as a digital and multimedia arts associate at COMCO SEA, has been elevated to becoming the agency’s partner / digital, social and content administrator pro tempore, and senior digital and multimedia arts manager. Meanwhile, Queenie Resmundo, who was former production and administration associate is now promoted to public relations and communications administrator pro tempore and brand communications manager. She will also become a lead in stakeholder relationship management through COMCO SEA’s MEXINAC (Media, Experts, Influencers, Activators and Communities) program. 

Another homegrown talent given a strategic role in the organization is Harvey Llamosa who has been with COMCO SEA since the Agency launched in 2016. He started at COMCO SEA as an executive projects associate and has been working closely with the company’s Regional Integration and Chief Executive Director Ferdinand Bondoy on various landmark executive and strategic initiatives. Today, Llamosa is not only the senior executive initiatives and communications manager at the agency but is also a partner and the chief of staff to the group chief executive director. 

Finally, Patricia Raña, one of the agency’s most trusted Corporate Services Unit members, has been promoted to special assistant to the comptroller and senior corporate services officer. Raña joined COMCO SEA in 2018 as a finance and administration associate. 

All four had been products of the Camp COMCO Mentorship Program – the intensive, and comprehensive talent incubation, industry linkage, and apprenticeship program of the Agency. The agency said each promotion is “nothing short of special” because the said members have been with COMCO SEA from the beginning. 

Chief Executive Director Ferdinand Bondoy said, “As a hands-on leader of COMCO Southeast Asia, I have had the great pleasure of training and working with our most valued apprentices and witnessing them turn into rock stars of the industry! And for them to obtain the positions and recognitions they have now as well as grow in their craft and in their life as a whole, is my greatest honor, the best award I have ever received.”

Marketing Featured Southeast Asia

APRW taps seasoned corp comm Debora Prescillia as associate director for Indonesia

Singapore – APRW, one of Singapore’s earliest and largest integrated communications agencies, has announced the expansion of its local team in Indonesia with Debora Prescillia, former head of marketing & corporate communication of MNC Life Assurance, joining as new associate director.

Aside from roles in MNC Asset Management and MNC Life Insurance, Prescillia joins APRW with a long career journey of more than 10 years of corporate experience, including with Pertamina, McDonald’s Indonesia, Eculine Indonesia, and Pos Logistics Indonesia. She was also a former journalist in Koran Jakarta and MNC Media Group. 

Cho Pei Lin, APRW’s MD, said that the addition of Prescillia to the team is part of the firm’s commitment to serving the Indonesian market, believing that a strong foothold in Singapore combined with the local expertise in the Indonesian market will play a vital role in unlocking the potential of the clients from a communications standpoint. 

“Debora will focus on leading the operations in Indonesia, ensuring that the agency continues to provide strategic communication consultation, and to oversee the business development opportunities,” said Cho Pei Lin. 

Prescillia comments on her appointment, “I’m excited about leading the APRW Indonesia team and furthering the role that APRW plays in supporting and being a reliable communication partner for our clients in Indonesia. It is also important for us to build camaraderie with the team to have fun, grow and be fruitful in the work that we do and the projects entrusted to us by our clients.”

APRW said the Indonesia team will continue to work closely with its counterpart in Singapore, to be overseen by Anu Gupta, Director of APRW, to provide expertise and support to clients in the startup and technology industry.

Last September, APRW announced a partnership that seeks to empower future comms professionals for its 25th anniversary. The tie-up was with Nanyang Technological University’s Wee Kim Wee School of Communication and Information (NTU WKWSCI) in Singapore with APRW-NTU WKWSCI Student Development Fund at the center of it. The fund aims to help students fund their final-year projects at the school and recognize and celebrate the best ones.

Marketing Southeast Asia

Electricity giant Tenaga Nasional awards integrated communications business to Entropia

Kuala Lumpur, Malaysia – Following a highly competitive pitch process, electricity corporation Tenaga Nasional Berhad (TNB) has awarded its integrated communications business to consulting agency Entropia.

Entropia’s services are a play between digital marketing and tech. The agency makes use of creative content, data, and analytics to design and execute campaigns and media. 

For its first project, it has created a hopeful and charming campaign for the company titled “Deklarasi Anak Malaysia” (A declaration by the future generation) in celebration of National Day on 31 August and Malaysia Day on 16 September.

A three-minute long video has been released on TNB’s YouTube, where the company has gathered an ensemble cast of children from both East and West Malaysia to depict the campaign’s main message, the diversity and inclusivity of the nation.

Using the voices of children, the film reflects how frontliners and other everyday heroes stepped up during this unprecedented and turbulent time.

Also following this year’s theme for Malaysia day, “Malaysia Prihatin” (Malaysia Cares), the film spotlighted Malaysians from all walks of life overcoming challenges together to bring the message of fulfilling the promise of the country’s first prime minister Tunku Abdul Rahman’s declaration in 1957. 

The video has been released on 28 August, and has so far garnered over 2 million views. 

Datuk Wira Roslan Ab Rahman, TNB’s chief corporate officer said, “Our strategy is to become a globally-recognized energy company that is socially and environmentally responsible while creating consistently better value for our stakeholders. 

He added, “We believe Entropia is the right partner to bring this to fruition. And with our first campaign, we hope to bring back the message of hope and care, inherent in Tunku’s speech, to Malaysians at this critical time.”

Meanwhile, Entropia Founder and Senior Partner Prashant Kumar said, “TNB is an unsung icon of Malaysia. It’s been a bedrock of Malaysia’s progress. And this is our first step towards telling that story better, at the cusp of content, data and technology, in a manner that resonates with the people at large.”

The campaign will run until Malaysia Day on 16 September.