Innocean Australia expands media offerings with launch of media planning, buying capabilities

Australia – Advertising agency Innocean Australia has announced the expansion of its media offerings with new media planning and buying capabilities. With an expanded offering, the agency now offers end-to-end solutions.

The media division has three foundation clients, including Hyundai Australia, Geotab and Sandhurst Fine Foods.

Kathryn Furnari, Innocean Australia’s head of media, is set to spearhead. the new media planning and buying offering.

As part of its transformation, the agency is also on a recruitment drive to boost its media specialists. It is also set to announce further senior hires.

“We are genuinely committed to breaking the industry habit of putting two agencies in the same building and calling it ‘end to end’ – that’s just geography,” Giorgia Butler, chief strategy officer at Innocean, said.

“It’s a dream to be able to offer our clients a truly seamless and cohesive approach to accelerating growth. Under one roof, we now combine the data smarts of media planning with bold creative insights to generate more of the brave, effective and impactful work our clients have come to expect from Innocean. I’m excited to see where we can go with this and so are our clients,” Butler added.

“This is another transformative year for Innocean as we seek to constantly iterate, change and grow to meet client needs. The move into media signals a new direction for our agency, as the media market continues to rapidly evolve. Our clients have been asking us for advisory services that add to a more rounded dialogue on the ROI for their marketing and advertising investments, and now we can offer an end-to-end solution,”  Jasmin Bedir, chief executive officer at Innocean Australia, commented.

“We’re proud to be building something very special here; an environment that fosters ideas worth investing in, where media and creative are one team, and everyone has the opportunity to influence not only where campaigns appear but who they reach and how. By integrating media planning, data analytics, and creative execution, Innocean provides a seamless and impactful experience for clients, ensuring campaigns are both strategically sound and creatively inspiring. Our offering is designed to break down silos and bring a more unified approach to campaign development and allows us to create new media moments and do things differently for our clients,” Furnari said.