Tag: Quantcast

Context vs. behaviour: Which ad targeting strategy delivers better ROI today?

Posted on September 25, 2025

by Aliza Carmona

In digital advertising, reaching the right consumer is no longer just about scale—it’s about precision, privacy, and performance. For years, the industry has debated two dominant approaches: contextual targeting, which aligns ads with the content being consumed, and behavioural targeting, which relies...

Jordan Khoo named as Quantcast’s vice president for APAC

Posted on May 14, 2025

by Teddy Cambosa

Under his new remit, Jordan will be responsible for leading Quantcast’s strategy and commercial operations across APAC, from the company’s Singapore office.

Bothered or not? Advertising industry leaders react to Google keeping third-party cookies on Chrome ecosystem

Posted on April 25, 2025

by Teddy Cambosa

MARKETECH APAC recently spoke with industry leaders to learn more whether this news should come as a concern or not for the future of the advertising industry.

What’s NEXT: Quantcast’s Joyce Seah on traversing the nuances of programmatic advertising in APAC

Posted on March 10, 2025

by Aliza Carmona

In MARKETECH APAC's latest What's NEXT in Marketing interview, Joyce Seah, Head of Client Success, APAC at Quantcast, explores the role of AI in programmatic advertising.

Post-pandemic entertainment revival: How Global Creatures revitalised theatre revenues through targeted ad strategies

Posted on January 20, 2025

by MARKETECH APAC

This case study details how Global Creatures rose above the challenges brought by the pandemic, reviving revenue by promoting its landmark ‘Moulin Rouge! The Musical’ production through its collaboration with Quantcast and ACMN.

Quantcast names Sally Ng as North Asia managing director, adds Yanny Chan to HK team

Posted on October 24, 2024

by Aliza Carmona

Quantcast, a global advertising technology company, has bolstered its leadership team with the appointment of seasoned digital advertising expert Sally Ng as managing director for North Asia, alongside Yanny Chan as the new client success manager in Hong Kong.

What’s NEXT in Marketing Interview: Quantcast’s Amit Kotecha on navigating an inevitable cookieless future of advertising

Posted on October 24, 2024

by Aliza Carmona

In MARKETECH APAC’s latest What’s NEXT in Marketing interview with Amit Kotecha, Quantcast’s chief marketing officer, he specifies how the industry can thrive in the inevitable cookieless future without compromising results.

With Google backpedalling third-party cookie deprecation, how are industry leaders coping with this new industry development?

Posted on July 25, 2024

by Teddy Cambosa

MARKETECH APAC sought insights from various industry leaders to learn more about their insights from this update, and why should the industry continue to strive away from third-party cookies.

Quantcast announces multiple key appointments for Singapore, Australia offices to boost client, commercial growth in APAC

Posted on June 13, 2024

by MARKETECH APAC

Quantcast, a global advertising technology firm, has announced the appointment of three additional sales executives to its teams in Singapore and Australia, highlighting the company's continued commitment to client and commercial growth in the area. The appointments will take effect immediately.

Quantcast launches AI-driven, cookieless self-serve platform for advertiser accessibility

Posted on June 3, 2024

by MARKETECH APAC

The new offering from Quantcast offers a remedy for the changing environment of digital marketing, as old cookie-based advertising techniques are being phased out due to privacy concerns. With the support of the new platform, independent agencies and advertisers may transition to cookieless advertising...