Australia – Qantas has announced plans to redesign its uniform for the first time in over a decade, as the airline moves forward with its fleet renewal program, ongoing customer investments, and preparations for the upcoming Project Sunrise initiative.
For this project, Qantas has announced it is searching for a new Australian designer to lead the redesign of its uniform, a significant move aimed at updating one of the most important visual representations of the airline’s brand.
Placing its workforce at the core of the redesign, Qantas will survey its 17,500 uniformed employees to help shape the development of the new uniform, which will reflect the airline’s future direction.
The new uniform design will coincide with Qantas’ ongoing fleet investments, including more than 100 aircraft on order across the group over the next decade, alongside significant upgrades to its existing fleet.
Vanessa Hudson, group CEO of Qantas, said, “We have ambitious plans for the future, and transforming the way we reflect the brand is critical to that. Our uniform represents the Qantas spirit all over the world. With a vast and growing international and domestic network, a historic fleet renewal program underway, and the final frontier of global aviation just around the corner, it’s time to define a new look for our people that reflects where we are heading.”
Qantas will announce the new uniform designer in the coming months, with plans to debut the redesigned uniform in 2027. The airline will engage multiple Australian designers to assess the requirements and lead a selection process for the eleventh uniform in its history.
Previous designers of the Qantas uniform include Peter Morrissey, Yves Saint Laurent, George Gross, Harry Who, and Emilio Pucci, with each design reflecting significant milestones in the airline’s 105-year history.
“Since our beginnings, the way we represent the brand has evolved significantly. While the uniform style may have changed, what hasn’t changed is the pride our people have in wearing it, which is why we are putting them at the core of the design process. Our people have loved wearing the current design, which was created by Martin Grant in 2013, and I want to thank him for his partnership over the course of the last decade,” Hudson added.
